--- title: "BCF vs Macpac: Which is searched more in Australia?" description: "Is BCF or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bcf-vs-macpac" publisher: "Brandwave" --- # BCF vs Macpac: Which is searched more in Australia? Is BCF or Macpac more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BCF and Macpac - **Competitive set**: Outdoor retailers - **Market**: Australia - **Month measured**: Sep 2026 - **BCF Share of Search**: 56.7% - **Macpac Share of Search**: 9.3% ## Is BCF or Macpac more popular in search? - In September 2026, BCF had more branded searches than Macpac among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Macpac had 74,000. BCF made up 56.7% of all outdoor retailer searches we track, and Macpac accounted for 9.3%. - BCF was ahead of Macpac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BCF’s share of searches among outdoor retailers in Australia moved from 61.6% to 56.7%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Macpac’s share of searches among outdoor retailers in Australia moved from 8.3% to 9.3%, and its estimated monthly branded searches held steady at 74K. ## Top outdoor retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, BCF and Macpac were each mentioned in two out of three: in two of the three ChatGPT answers. Macpac was listed before BCF in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Paddy Pallin | 1st | 3 of 3 | 3 of 3 | | Anaconda | 2nd | 3 of 3 | 3 of 3 | | Macpac | 3rd | 2 of 3 | 2 of 3 | | BCF | 4th | 2 of 3 | 2 of 3 | | Snowys | 4th | 2 of 3 | 2 of 3 | | Tentworld | 6th | 2 of 3 | 2 of 3 | | Kathmandu | 7th | 1 of 3 | 1 of 3 | | Wildearth | Not ranked | 0 of 3 | 0 of 3 | | Mountain Designs | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about outdoor retailers - Asked ChatGPT "Where should I buy camping gear in Australia?": 1. Anaconda, 2. BCF, 3. Paddy Pallin, 4. Snowys, 5. Kathmandu, 6. Tentworld - Asked ChatGPT "What are the best outdoor stores in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda, 4. Snowys, 5. Tentworld, 6. BCF - Asked ChatGPT "Which store has the best hiking gear in Australia?": 1. Paddy Pallin, 2. Macpac, 3. Anaconda Not named in any answer: Wildearth and Mountain Designs. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia outdoor retailers in September 2026? - In September 2026, BCF gained share of searches among outdoor retailers in Australia, from 49.8% to 56.7%. - In September 2026, Macpac lost share of searches among outdoor retailers in Australia, from 12.2% to 9.3%. ## Month by month | Month | BCF estimated searches | BCF Share of Search | BCF rank | Macpac estimated searches | Macpac Share of Search | Macpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 61.6% | 1 | 74K | 8.3% | 3 | | Nov 2025 | 823K | 62.9% | 1 | 110K | 8.4% | 3 | | Dec 2025 | 1.2M | 72% | 1 | 110K | 6.5% | 3 | | Jan 2026 | 673K | 62.5% | 1 | 90.5K | 8.4% | 3 | | Feb 2026 | 450K | 58.7% | 1 | 74K | 9.7% | 3 | | Mar 2026 | 450K | 53.8% | 1 | 90.5K | 10.8% | 3 | | Apr 2026 | 550K | 55.5% | 1 | 110K | 11.1% | 3 | | May 2026 | 368K | 41.6% | 1 | 135K | 15.3% | 3 | | Jun 2026 | 368K | 38% | 1 | 165K | 17% | 3 | | Jul 2026 | 368K | 40.4% | 1 | 135K | 14.8% | 3 | | Aug 2026 | 450K | 49.8% | 1 | 110K | 12.2% | 3 | | Sep 2026 | 450K | 56.7% | 1 | 74K | 9.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BCF’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BCF**: Measured on the search term “bcf”. - **Macpac**: Measured on the search term “macpac”. - [BCF profile](/demand/au/brands/bcf) - [Macpac profile](/demand/au/brands/macpac) - [All outdoor retailers in Australia](/demand/au/categories/au-outdoor-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BCF or Macpac more popular in search? In September 2026, BCF had more branded searches than Macpac among outdoor retailers in Australia. BCF had about 450,000 branded searches, while Macpac had 74,000. BCF made up 56.7% of all outdoor retailer searches we track, and Macpac accounted for 9.3%. ## Cite this page Brandwave. "BCF vs Macpac: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bcf-vs-macpac This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bcf-vs-macpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.