--- title: "Bathroom Warehouse vs Highgrove Bathrooms: Which is searched more in Australia?" description: "Is Bathroom Warehouse or Highgrove Bathrooms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bathroom-warehouse-vs-highgrove-bathrooms" publisher: "Brandwave" --- # Bathroom Warehouse vs Highgrove Bathrooms: Which is searched more in Australia? Is Bathroom Warehouse or Highgrove Bathrooms more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bathroom Warehouse and Highgrove Bathrooms - **Competitive set**: Bathroom retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Bathroom Warehouse Share of Search**: 2.7% - **Highgrove Bathrooms Share of Search**: 25.2% ## Is Bathroom Warehouse or Highgrove Bathrooms more popular in search? - In September 2026, Highgrove Bathrooms had more branded searches than Bathroom Warehouse among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while Bathroom Warehouse had 2,900. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and Bathroom Warehouse accounted for 2.7%. - Highgrove Bathrooms was ahead of Bathroom Warehouse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bathroom Warehouse’s share of searches among bathroom retailers in Australia moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K. - Across the 12 months ending September 2026, Highgrove Bathrooms’ share of searches among bathroom retailers in Australia moved from 26% to 25.2%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top bathroom retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Highgrove Bathrooms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bathroom Warehouse did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Reece | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | The Blue Space | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Bunnings | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bathroom Sales Direct | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Highgrove Bathrooms | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tradelink | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | ABI Interiors | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bathroom Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom retailers - Asked ChatGPT "Where's the best place to buy a bathroom vanity in Australia?": 1. Reece, 2. Highgrove Bathrooms, 3. Bunnings, 4. The Blue Space - Asked ChatGPT "Which Australian shops have the best range of tapware and bathroom fittings?": 1. Reece, 2. The Blue Space, 3. ABI Interiors - Asked ChatGPT "Where can I buy affordable bathroom fittings online in Australia?": 1. Bathroom Sales Direct, 2. The Blue Space, 3. Bunnings, 4. Reece - Searched Google, AI Overview "bathroom vanities": 1. Reece, 2. The Blue Space, 3. Tradelink - Searched Google, AI Overview "bathroom supplies": 1. The Blue Space Not named in any answer: Bathroom Warehouse. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia bathroom retailers in September 2026? - In September 2026, Tradelink overtook Highgrove Bathrooms to become the leader among bathroom retailers in Australia, with 30.8% of the searches. - In September 2026, Highgrove Bathrooms lost share of searches among bathroom retailers in Australia, from 27.5% to 25.2%. - Estimated monthly branded searches for Bathroom Warehouse in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. ## Month by month | Month | Bathroom Warehouse estimated searches | Bathroom Warehouse Share of Search | Bathroom Warehouse rank | Highgrove Bathrooms estimated searches | Highgrove Bathrooms Share of Search | Highgrove Bathrooms rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 2.8% | 8 | 33.1K | 26% | 2 | | Nov 2025 | 2.9K | 2.3% | 8 | 33.1K | 26.1% | 2 | | Dec 2025 | 1.9K | 2.2% | 8 | 22.2K | 25.4% | 2 | | Jan 2026 | 2.9K | 2.5% | 8 | 27.1K | 23.8% | 2 | | Feb 2026 | 2.4K | 2.1% | 8 | 33.1K | 29% | 1 | | Mar 2026 | 2.9K | 2.3% | 8 | 33.1K | 25.8% | 2 | | Apr 2026 | 2.9K | 2.4% | 8 | 33.1K | 27.7% | 1 | | May 2026 | 2.9K | 2.3% | 8 | 33.1K | 25.9% | 2 | | Jun 2026 | 2.9K | 2.3% | 8 | 40.5K | 31.4% | 1 | | Jul 2026 | 2.9K | 2.4% | 8 | 33.1K | 27.5% | 1 | | Aug 2026 | 2.9K | 2.4% | 8 | 33.1K | 27.5% | 1 | | Sep 2026 | 2.9K | 2.7% | 8 | 27.1K | 25.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bathroom Warehouse’s and Highgrove Bathrooms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bathroom Warehouse**: Measured on the search term “bathroom warehouse”. - **Highgrove Bathrooms**: Measured on the search term “highgrove bathrooms”. - [Bathroom Warehouse profile](/demand/au/brands/bathroom-warehouse) - [Highgrove Bathrooms profile](/demand/au/brands/highgrove-bathrooms) - [All bathroom retailers in Australia](/demand/au/categories/au-bathroom-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bathroom Warehouse or Highgrove Bathrooms more popular in search? In September 2026, Highgrove Bathrooms had more branded searches than Bathroom Warehouse among bathroom retailers in Australia. Highgrove Bathrooms had about 27,100 branded searches, while Bathroom Warehouse had 2,900. Highgrove Bathrooms made up 25.2% of all bathroom retailer searches we track, and Bathroom Warehouse accounted for 2.7%. ## Cite this page Brandwave. "Bathroom Warehouse vs Highgrove Bathrooms: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bathroom-warehouse-vs-highgrove-bathrooms This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bathroom-warehouse-vs-highgrove-bathrooms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.