--- title: "Barry's vs STRONG Pilates: Which is searched more in Australia?" description: "Is Barry's or STRONG Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/barrys-vs-strong-pilates" publisher: "Brandwave" --- # Barry's vs STRONG Pilates: Which is searched more in Australia? Is Barry's or STRONG Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barry's and STRONG Pilates - **Competitive set**: Boutique fitness studios - **Market**: Australia - **Month measured**: Sep 2026 - **Barry's Share of Search**: 6.3% - **STRONG Pilates Share of Search**: 21.6% ## Is Barry's or STRONG Pilates more popular in search? - In September 2026, STRONG Pilates had more branded searches than Barry's among boutique fitness studios in Australia. STRONG Pilates had about 9,900 branded searches, while Barry's had 2,900. STRONG Pilates made up 21.6% of all boutique fitness studio searches we track, and Barry's accounted for 6.3%. - STRONG Pilates was ahead of Barry's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia moved from 9% to 6.3%, and its estimated monthly branded searches moved from 5.4K to 2.9K. - Across the 12 months ending September 2026, STRONG Pilates’ share of searches among boutique fitness studios in Australia moved from 20.1% to 21.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Barry's and STRONG Pilates were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training - Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates - Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's - Searched Google, AI Overview "reformer pilates": named none of the brands we track Not named in any answer: Fitstop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia boutique fitness studios in September 2026? - In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%. - In September 2026, STRONG Pilates lost share of searches among boutique fitness studios in Australia, from 23% to 21.6%. ## Month by month | Month | Barry's estimated searches | Barry's Share of Search | Barry's rank | STRONG Pilates estimated searches | STRONG Pilates Share of Search | STRONG Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 9% | 5 | 12.1K | 20.1% | 2 | | Nov 2025 | 4.4K | 7.4% | 5 | 12.1K | 20.2% | 2 | | Dec 2025 | 4.4K | 8.2% | 6 | 9.9K | 18.5% | 3 | | Jan 2026 | 5.4K | 7.5% | 6 | 14.8K | 20.5% | 2 | | Feb 2026 | 4.4K | 7.5% | 6 | 12.1K | 20.5% | 2 | | Mar 2026 | 4.4K | 7.3% | 6 | 12.1K | 20.1% | 2 | | Apr 2026 | 3.6K | 6.8% | 6 | 12.1K | 22.8% | 2 | | May 2026 | 3.6K | 7% | 6 | 12.1K | 23.4% | 2 | | Jun 2026 | 2.4K | 5.3% | 6 | 8.1K | 18% | 3 | | Jul 2026 | 2.4K | 5% | 6 | 9.9K | 20.6% | 2 | | Aug 2026 | 2.9K | 5.5% | 6 | 12.1K | 23% | 2 | | Sep 2026 | 2.9K | 6.3% | 6 | 9.9K | 21.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Barry's’ and STRONG Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barry's**: Measured on the search term “barrys bootcamp”. - **STRONG Pilates**: Measured on the search term “strong pilates”. - [Barry's profile](/demand/au/brands/barrys) - [STRONG Pilates profile](/demand/au/brands/strong-pilates) - [All boutique fitness studios in Australia](/demand/au/categories/au-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barry's or STRONG Pilates more popular in search? In September 2026, STRONG Pilates had more branded searches than Barry's among boutique fitness studios in Australia. STRONG Pilates had about 9,900 branded searches, while Barry's had 2,900. STRONG Pilates made up 21.6% of all boutique fitness studio searches we track, and Barry's accounted for 6.3%. ## Cite this page Brandwave. "Barry's vs STRONG Pilates: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/barrys-vs-strong-pilates This page is also available as HTML at https://gobrandwave.com/demand/au/compare/barrys-vs-strong-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.