--- title: "Barry's vs Club Pilates: Which is searched more in Australia?" description: "Is Barry's or Club Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/barrys-vs-club-pilates" publisher: "Brandwave" --- # Barry's vs Club Pilates: Which is searched more in Australia? Is Barry's or Club Pilates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Barry's and Club Pilates - **Competitive set**: Boutique fitness studios - **Market**: Australia - **Month measured**: Sep 2026 - **Barry's Share of Search**: 6.3% - **Club Pilates Share of Search**: 17.7% ## Is Barry's or Club Pilates more popular in search? - In September 2026, Club Pilates had more branded searches than Barry's among boutique fitness studios in Australia. Club Pilates had about 8,100 branded searches, while Barry's had 2,900. Club Pilates made up 17.7% of all boutique fitness studio searches we track, and Barry's accounted for 6.3%. - The lead changed hands once in the 12 months ending September 2026: Club Pilates took it in December 2025. - Across the 12 months ending September 2026, Barry's’ share of searches among boutique fitness studios in Australia moved from 9% to 6.3%, and its estimated monthly branded searches moved from 5.4K to 2.9K. - Across the 12 months ending September 2026, Club Pilates’ share of searches among boutique fitness studios in Australia moved from 6% to 17.7%, and its estimated monthly branded searches moved from 3.6K to 8.1K. ## Top boutique fitness studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Barry's and Club Pilates were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Barry's and Club Pilates were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KX Pilates | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Body Fit Training | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | F45 Training | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Club Pilates | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | STRONG Pilates | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Barry's | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Fitstop | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about boutique fitness studios - Asked ChatGPT "What's the best boutique fitness studio chain in Australia?": 1. Body Fit Training, 2. KX Pilates, 3. F45 Training - Asked ChatGPT "Which reformer pilates studio chain is best in Australia?": 1. KX Pilates, 2. Club Pilates - Asked ChatGPT "What are the best group fitness studios to join in Australia?": 1. F45 Training, 2. Body Fit Training, 3. KX Pilates, 4. STRONG Pilates, 5. Barry's - Searched Google, AI Overview "reformer pilates": named none of the brands we track Not named in any answer: Fitstop. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia boutique fitness studios in September 2026? - In September 2026, Barry's gained share of searches among boutique fitness studios in Australia, from 5.5% to 6.3%. - In September 2026, Club Pilates lost share of searches among boutique fitness studios in Australia, from 18.8% to 17.7%. ## Month by month | Month | Barry's estimated searches | Barry's Share of Search | Barry's rank | Club Pilates estimated searches | Club Pilates Share of Search | Club Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 9% | 5 | 3.6K | 6% | 6 | | Nov 2025 | 4.4K | 7.4% | 5 | 4.4K | 7.4% | 6 | | Dec 2025 | 4.4K | 8.2% | 6 | 5.4K | 10.1% | 5 | | Jan 2026 | 5.4K | 7.5% | 6 | 6.6K | 9.1% | 5 | | Feb 2026 | 4.4K | 7.5% | 6 | 5.4K | 9.2% | 5 | | Mar 2026 | 4.4K | 7.3% | 6 | 6.6K | 11% | 5 | | Apr 2026 | 3.6K | 6.8% | 6 | 5.4K | 10.2% | 5 | | May 2026 | 3.6K | 7% | 6 | 5.4K | 10.5% | 5 | | Jun 2026 | 2.4K | 5.3% | 6 | 6.6K | 14.7% | 4 | | Jul 2026 | 2.4K | 5% | 6 | 8.1K | 16.8% | 3 | | Aug 2026 | 2.9K | 5.5% | 6 | 9.9K | 18.8% | 3 | | Sep 2026 | 2.9K | 6.3% | 6 | 8.1K | 17.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Barry's’ and Club Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Barry's**: Measured on the search term “barrys bootcamp”. - **Club Pilates**: Measured on the search term “club pilates”. - [Barry's profile](/demand/au/brands/barrys) - [Club Pilates profile](/demand/au/brands/club-pilates) - [All boutique fitness studios in Australia](/demand/au/categories/au-boutique-fitness-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Barry's or Club Pilates more popular in search? In September 2026, Club Pilates had more branded searches than Barry's among boutique fitness studios in Australia. Club Pilates had about 8,100 branded searches, while Barry's had 2,900. Club Pilates made up 17.7% of all boutique fitness studio searches we track, and Barry's accounted for 6.3%. ## Cite this page Brandwave. "Barry's vs Club Pilates: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/barrys-vs-club-pilates This page is also available as HTML at https://gobrandwave.com/demand/au/compare/barrys-vs-club-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.