--- title: "Baku vs Tigerlily: Which is searched more in Australia?" description: "Is Baku or Tigerlily more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/baku-vs-tigerlily" publisher: "Brandwave" --- # Baku vs Tigerlily: Which is searched more in Australia? Is Baku or Tigerlily more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Swimwear brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baku and Tigerlily - **Competitive set**: Swimwear brands - **Market**: Australia - **Month measured**: Sep 2026 - **Baku Share of Search**: 5.2% - **Tigerlily Share of Search**: 7% ## Is Baku or Tigerlily more popular in search? - In September 2026, Tigerlily had more branded searches than Baku among swimwear brands in Australia. Tigerlily had about 16,100 branded searches, while Baku had 12,100. Tigerlily made up 7% of all swimwear brand searches we track, and Baku accounted for 5.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Baku took it in December 2025, Tigerlily took it in February 2026. - Across the 12 months ending September 2026, Baku’s share of searches among swimwear brands in Australia moved from 6.2% to 5.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Tigerlily’s share of searches among swimwear brands in Australia moved from 8.2% to 7%, and its estimated monthly branded searches moved from 19.7K to 16.1K. ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Baku was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tigerlily did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia swimwear brands in September 2026? - In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%. - Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026. ## Month by month | Month | Baku estimated searches | Baku Share of Search | Baku rank | Tigerlily estimated searches | Tigerlily Share of Search | Tigerlily rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 6.2% | 5 | 19.7K | 8.2% | 4 | | Nov 2025 | 14.8K | 4.8% | 5 | 19.7K | 6.3% | 4 | | Dec 2025 | 18.1K | 6.4% | 4 | 17.2K | 6.1% | 5 | | Jan 2026 | 18.1K | 7.3% | 4 | 16.4K | 6.6% | 5 | | Feb 2026 | 8.1K | 5.3% | 5 | 12.8K | 8.3% | 4 | | Mar 2026 | 6.6K | 4.2% | 5 | 10.4K | 6.5% | 4 | | Apr 2026 | 5.4K | 3.5% | 5 | 12.5K | 8% | 3 | | May 2026 | 4.4K | 2.7% | 5 | 12.6K | 7.8% | 4 | | Jun 2026 | 5.4K | 3.4% | 5 | 10.5K | 6.5% | 4 | | Jul 2026 | 5.4K | 3.4% | 5 | 12.8K | 8.1% | 4 | | Aug 2026 | 8.1K | 4.2% | 5 | 13K | 6.7% | 4 | | Sep 2026 | 12.1K | 5.2% | 5 | 16.1K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Baku’s and Tigerlily’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baku**: Measured on the search term “baku swimwear”. - **Tigerlily**: Measured on the search terms “tigerlily” and “tigerlily swimwear”, summed into one figure. - [Baku profile](/demand/au/brands/baku) - [Tigerlily profile](/demand/au/brands/tigerlily) - [All swimwear brands in Australia](/demand/au/categories/au-swimwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baku or Tigerlily more popular in search? In September 2026, Tigerlily had more branded searches than Baku among swimwear brands in Australia. Tigerlily had about 16,100 branded searches, while Baku had 12,100. Tigerlily made up 7% of all swimwear brand searches we track, and Baku accounted for 5.2%. ## Cite this page Brandwave. "Baku vs Tigerlily: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/baku-vs-tigerlily This page is also available as HTML at https://gobrandwave.com/demand/au/compare/baku-vs-tigerlily. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.