--- title: "Baileys vs Tia Maria: Which is searched more in Australia?" description: "Is Baileys or Tia Maria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/baileys-vs-tia-maria" publisher: "Brandwave" --- # Baileys vs Tia Maria: Which is searched more in Australia? Is Baileys or Tia Maria more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baileys and Tia Maria - **Competitive set**: Liqueur brands - **Market**: Australia - **Month measured**: Sep 2026 - **Baileys Share of Search**: 21.3% - **Tia Maria Share of Search**: 3.5% ## Is Baileys or Tia Maria more popular in search? - In September 2026, Baileys had more branded searches than Tia Maria among liqueur brands in Australia. Baileys had about 27,100 branded searches, while Tia Maria had 4,400. Baileys made up 21.3% of all liqueur brand searches we track, and Tia Maria accounted for 3.5%. - Baileys was ahead of Tia Maria in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baileys’ share of searches among liqueur brands in Australia moved from 18.3% to 21.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, Tia Maria’s share of searches among liqueur brands in Australia moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 4.4K. ## Top liqueur brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baileys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tia Maria did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about liqueur brands - Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord - Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain - Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43 - Searched Google, AI Overview "liqueur": named none of the brands we track Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia liqueur brands in September 2026? - In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%. ## Month by month | Month | Baileys estimated searches | Baileys Share of Search | Baileys rank | Tia Maria estimated searches | Tia Maria Share of Search | Tia Maria rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.3% | 1 | 4.4K | 3.6% | 10 | | Nov 2025 | 33.1K | 24.1% | 1 | 4.4K | 3.2% | 10 | | Dec 2025 | 74K | 27.9% | 1 | 9.9K | 3.7% | 10 | | Jan 2026 | 22.2K | 17.2% | 2 | 4.4K | 3.4% | 10 | | Feb 2026 | 18.1K | 18.7% | 1 | 3.6K | 3.7% | 9 | | Mar 2026 | 22.2K | 22.1% | 1 | 3.6K | 3.6% | 9 | | Apr 2026 | 22.2K | 21.2% | 1 | 3.6K | 3.4% | 10 | | May 2026 | 22.2K | 20.3% | 1 | 4.4K | 4% | 9 | | Jun 2026 | 18.1K | 17.4% | 1 | 3.6K | 3.5% | 10 | | Jul 2026 | 22.2K | 19.6% | 1 | 3.6K | 3.2% | 10 | | Aug 2026 | 22.2K | 18.6% | 1 | 4.4K | 3.7% | 9 | | Sep 2026 | 27.1K | 21.3% | 1 | 4.4K | 3.5% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Baileys’ and Tia Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baileys**: Measured on the search term “baileys”. - **Tia Maria**: Measured on the search term “tia maria”. - [Baileys profile](/demand/au/brands/baileys) - [Tia Maria profile](/demand/au/brands/tia-maria) - [All liqueur brands in Australia](/demand/au/categories/au-liqueur-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baileys or Tia Maria more popular in search? In September 2026, Baileys had more branded searches than Tia Maria among liqueur brands in Australia. Baileys had about 27,100 branded searches, while Tia Maria had 4,400. Baileys made up 21.3% of all liqueur brand searches we track, and Tia Maria accounted for 3.5%. ## Cite this page Brandwave. "Baileys vs Tia Maria: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/baileys-vs-tia-maria This page is also available as HTML at https://gobrandwave.com/demand/au/compare/baileys-vs-tia-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.