--- title: "Baileys vs St-Germain: Which is searched more in Australia?" description: "Is Baileys or St-Germain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/baileys-vs-st-germain" publisher: "Brandwave" --- # Baileys vs St-Germain: Which is searched more in Australia? Is Baileys or St-Germain more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baileys and St-Germain - **Competitive set**: Liqueur brands - **Market**: Australia - **Month measured**: Sep 2026 - **Baileys Share of Search**: 21.3% - **St-Germain Share of Search**: 2.3% ## Is Baileys or St-Germain more popular in search? - In September 2026, Baileys had more branded searches than St-Germain among liqueur brands in Australia. Baileys had about 27,100 branded searches, while St-Germain had 2,900. Baileys made up 21.3% of all liqueur brand searches we track, and St-Germain accounted for 2.3%. - Baileys was ahead of St-Germain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baileys’ share of searches among liqueur brands in Australia moved from 18.3% to 21.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, St-Germain’s share of searches among liqueur brands in Australia moved from 2.4% to 2.3%, and its estimated monthly branded searches held steady at 2.9K. ## Top liqueur brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baileys and St-Germain were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Baileys was listed before St-Germain in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about liqueur brands - Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord - Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain - Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43 - Searched Google, AI Overview "liqueur": named none of the brands we track Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia liqueur brands in September 2026? - In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%. ## Month by month | Month | Baileys estimated searches | Baileys Share of Search | Baileys rank | St-Germain estimated searches | St-Germain Share of Search | St-Germain rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 18.3% | 1 | 2.9K | 2.4% | 11 | | Nov 2025 | 33.1K | 24.1% | 1 | 2.9K | 2.1% | 11 | | Dec 2025 | 74K | 27.9% | 1 | 6.6K | 2.5% | 11 | | Jan 2026 | 22.2K | 17.2% | 2 | 3.6K | 2.8% | 11 | | Feb 2026 | 18.1K | 18.7% | 1 | 2.4K | 2.5% | 11 | | Mar 2026 | 22.2K | 22.1% | 1 | 1.9K | 1.9% | 11 | | Apr 2026 | 22.2K | 21.2% | 1 | 2.4K | 2.3% | 11 | | May 2026 | 22.2K | 20.3% | 1 | 2.4K | 2.2% | 11 | | Jun 2026 | 18.1K | 17.4% | 1 | 1.9K | 1.8% | 11 | | Jul 2026 | 22.2K | 19.6% | 1 | 2.4K | 2.1% | 11 | | Aug 2026 | 22.2K | 18.6% | 1 | 2.9K | 2.4% | 11 | | Sep 2026 | 27.1K | 21.3% | 1 | 2.9K | 2.3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Baileys’ and St-Germain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baileys**: Measured on the search term “baileys”. - **St-Germain**: Measured on the search term “st germain liqueur”. - [Baileys profile](/demand/au/brands/baileys) - [St-Germain profile](/demand/au/brands/st-germain) - [All liqueur brands in Australia](/demand/au/categories/au-liqueur-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baileys or St-Germain more popular in search? In September 2026, Baileys had more branded searches than St-Germain among liqueur brands in Australia. Baileys had about 27,100 branded searches, while St-Germain had 2,900. Baileys made up 21.3% of all liqueur brand searches we track, and St-Germain accounted for 2.3%. ## Cite this page Brandwave. "Baileys vs St-Germain: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/baileys-vs-st-germain This page is also available as HTML at https://gobrandwave.com/demand/au/compare/baileys-vs-st-germain. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.