--- title: "Bacardi vs Sailor Jerry: Which is searched more in Australia?" description: "Is Bacardi or Sailor Jerry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/bacardi-vs-sailor-jerry" publisher: "Brandwave" --- # Bacardi vs Sailor Jerry: Which is searched more in Australia? Is Bacardi or Sailor Jerry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bacardi and Sailor Jerry - **Competitive set**: Rum brands - **Market**: Australia - **Month measured**: Sep 2026 - **Bacardi Share of Search**: 14.9% - **Sailor Jerry Share of Search**: 3.6% ## Is Bacardi or Sailor Jerry more popular in search? - In September 2026, Bacardi had more branded searches than Sailor Jerry among rum brands in Australia. Bacardi had about 9,900 branded searches, while Sailor Jerry had 2,400. Bacardi made up 14.9% of all rum brand searches we track, and Sailor Jerry accounted for 3.6%. - Bacardi was ahead of Sailor Jerry in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bacardi’s share of searches among rum brands in Australia moved from 15.6% to 14.9%, and its estimated monthly branded searches held steady at 9.9K. - Across the 12 months ending September 2026, Sailor Jerry’s share of searches among rum brands in Australia moved from 3.8% to 3.6%, and its estimated monthly branded searches held steady at 2.4K. ## Top rum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sailor Jerry was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Bacardi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bacardi and Sailor Jerry were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diplomático | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Captain Morgan | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Kraken | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Bacardi | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Sailor Jerry | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Havana Club | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Bundaberg Rum | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malibu | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beenleigh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rum brands - Asked ChatGPT "Which rum should I buy in Australia?": 1. Diplomático, 2. Captain Morgan - Asked ChatGPT "What are the best rum brands?": 1. Diplomático, 2. Havana Club, 3. Bundaberg Rum - Asked ChatGPT "What's the best rum for cocktails?": 1. Havana Club - Searched Google, AI Overview "rum": 1. Bacardi, 2. Sailor Jerry - Searched Google, AI Overview "spiced rum": 1. Kraken, 2. Captain Morgan, 3. Sailor Jerry Not named in any answer: Malibu and Beenleigh. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia rum brands in September 2026? - In September 2026, Bacardi gained share of searches among rum brands in Australia, from 12.1% to 14.9%. ## Month by month | Month | Bacardi estimated searches | Bacardi Share of Search | Bacardi rank | Sailor Jerry estimated searches | Sailor Jerry Share of Search | Sailor Jerry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 15.6% | 2 | 2.4K | 3.8% | 6 | | Nov 2025 | 9.9K | 15.5% | 2 | 2.4K | 3.8% | 6 | | Dec 2025 | 18.1K | 17.2% | 2 | 3.6K | 3.4% | 6 | | Jan 2026 | 9.9K | 17% | 2 | 2.4K | 4.1% | 6 | | Feb 2026 | 6.6K | 14.6% | 2 | 2.4K | 5.3% | 6 | | Mar 2026 | 8.1K | 15.5% | 2 | 1.9K | 3.6% | 6 | | Apr 2026 | 8.1K | 14.5% | 3 | 1.9K | 3.4% | 6 | | May 2026 | 8.1K | 13.5% | 3 | 1.9K | 3.2% | 6 | | Jun 2026 | 8.1K | 13.6% | 3 | 1.9K | 3.2% | 6 | | Jul 2026 | 8.1K | 12.9% | 3 | 2.4K | 3.8% | 6 | | Aug 2026 | 8.1K | 12.1% | 3 | 2.4K | 3.6% | 6 | | Sep 2026 | 9.9K | 14.9% | 3 | 2.4K | 3.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bacardi’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bacardi**: Measured on the search term “bacardi”. - **Sailor Jerry**: Measured on the search term “sailor jerry”. - [Bacardi profile](/demand/au/brands/bacardi) - [Sailor Jerry profile](/demand/au/brands/sailor-jerry) - [All rum brands in Australia](/demand/au/categories/au-rum-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bacardi or Sailor Jerry more popular in search? In September 2026, Bacardi had more branded searches than Sailor Jerry among rum brands in Australia. Bacardi had about 9,900 branded searches, while Sailor Jerry had 2,400. Bacardi made up 14.9% of all rum brand searches we track, and Sailor Jerry accounted for 3.6%. ## Cite this page Brandwave. "Bacardi vs Sailor Jerry: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/bacardi-vs-sailor-jerry This page is also available as HTML at https://gobrandwave.com/demand/au/compare/bacardi-vs-sailor-jerry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.