--- title: "BaByliss vs VS Sassoon: Which is searched more in Australia?" description: "Is BaByliss or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/babyliss-vs-vs-sassoon" publisher: "Brandwave" --- # BaByliss vs VS Sassoon: Which is searched more in Australia? Is BaByliss or VS Sassoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and VS Sassoon - **Competitive set**: Hair styling tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **BaByliss Share of Search**: 0.97% - **VS Sassoon Share of Search**: 0.97% ## Is BaByliss or VS Sassoon more popular in search? - In September 2026, BaByliss and VS Sassoon were level in searches among hair styling tool brands in Australia, with an estimated 1.9K branded searches each, at 0.97% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: BaByliss took it in March 2026, VS Sassoon took it in April 2026. - Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in Australia moved from 0.88% to 0.97%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, VS Sassoon’s share of searches among hair styling tool brands in Australia moved from 1.1% to 0.97%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VS Sassoon was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. BaByliss did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia. - In September 2026, VS Sassoon fell from 7th to 8th among hair styling tool brands in Australia. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | VS Sassoon estimated searches | VS Sassoon Share of Search | VS Sassoon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.88% | 8 | 2.4K | 1.1% | 7 | | Nov 2025 | 2.4K | 0.59% | 8 | 2.9K | 0.72% | 7 | | Dec 2025 | 1.9K | 0.58% | 8 | 2.9K | 0.88% | 7 | | Jan 2026 | 1.6K | 0.88% | 8 | 1.9K | 1% | 7 | | Feb 2026 | 1.6K | 0.99% | 7 | 1.6K | 0.99% | 8 | | Mar 2026 | 1.9K | 1% | 7 | 1.6K | 0.87% | 8 | | Apr 2026 | 1.6K | 0.95% | 8 | 1.9K | 1.1% | 7 | | May 2026 | 1.6K | 0.9% | 8 | 1.9K | 1.1% | 7 | | Jun 2026 | 1.9K | 0.97% | 6 | 1.9K | 0.97% | 8 | | Jul 2026 | 1.9K | 0.95% | 7 | 1.9K | 0.95% | 8 | | Aug 2026 | 1.9K | 0.93% | 8 | 2.4K | 1.2% | 7 | | Sep 2026 | 1.9K | 0.97% | 7 | 1.9K | 0.97% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search term “babyliss”. - **VS Sassoon**: Measured on the search term “vs sassoon”. - [BaByliss profile](/demand/au/brands/babyliss) - [VS Sassoon profile](/demand/au/brands/vs-sassoon) - [All hair styling tool brands in Australia](/demand/au/categories/au-hair-styling-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or VS Sassoon more popular in search? In September 2026, BaByliss and VS Sassoon were level in searches among hair styling tool brands in Australia, with an estimated 1.9K branded searches each, at 0.97% of the total each. ## Cite this page Brandwave. "BaByliss vs VS Sassoon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/babyliss-vs-vs-sassoon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/babyliss-vs-vs-sassoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.