--- title: "BaByliss vs ghd: Which is searched more in Australia?" description: "Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/babyliss-vs-ghd-hair" publisher: "Brandwave" --- # BaByliss vs ghd: Which is searched more in Australia? Is BaByliss or ghd more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BaByliss and ghd - **Competitive set**: Hair styling tool brands - **Market**: Australia - **Month measured**: Sep 2026 - **BaByliss Share of Search**: 0.97% - **ghd Share of Search**: 16.9% ## Is BaByliss or ghd more popular in search? - In September 2026, ghd had more branded searches than BaByliss among hair styling tool brands in Australia. ghd had about 33,100 branded searches, while BaByliss had 1,900. ghd made up 16.9% of all hair styling tool brand searches we track, and BaByliss accounted for 0.97%. - ghd was ahead of BaByliss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in Australia moved from 0.88% to 0.97%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, ghd’s share of searches among hair styling tool brands in Australia moved from 15.4% to 16.9%, and its estimated monthly branded searches held steady at 33.1K. ## Top hair styling tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. BaByliss did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Dyson | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | VS Sassoon | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Cloud Nine | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Bullet | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Shark Beauty | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Mermade Hair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair styling tool brands - Asked ChatGPT "What's the best hair straightener in Australia?": 1. ghd, 2. Cloud Nine, 3. Remington, 4. Dyson - Asked ChatGPT "Which hair dryer is best for frizzy hair?": 1. Dyson, 2. ghd, 3. Remington - Asked ChatGPT "Which hair styling tool is best for curls?": 1. ghd, 2. Dyson, 3. Shark Beauty, 4. Remington - Searched Google, AI Overview "hair straightener": 1. Remington, 2. VS Sassoon, 3. Silver Bullet, 4. ghd, 5. Dyson - Searched Google, AI Overview "hair dryer": 1. Remington, 2. VS Sassoon, 3. Dyson, 4. ghd Not named in any answer: Mermade Hair and BaByliss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hair styling tool brands in September 2026? - In September 2026, ghd lost share of searches among hair styling tool brands in Australia, from 19.8% to 16.9%. - In September 2026, BaByliss rose from 8th to 7th among hair styling tool brands in Australia. ## Month by month | Month | BaByliss estimated searches | BaByliss Share of Search | BaByliss rank | ghd estimated searches | ghd Share of Search | ghd rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.88% | 8 | 33.1K | 15.4% | 2 | | Nov 2025 | 2.4K | 0.59% | 8 | 49.5K | 12.2% | 2 | | Dec 2025 | 1.9K | 0.58% | 8 | 40.5K | 12.3% | 2 | | Jan 2026 | 1.6K | 0.88% | 8 | 27.1K | 14.9% | 2 | | Feb 2026 | 1.6K | 0.99% | 7 | 33.1K | 20.5% | 2 | | Mar 2026 | 1.9K | 1% | 7 | 40.5K | 22.1% | 2 | | Apr 2026 | 1.6K | 0.95% | 8 | 33.1K | 19.6% | 2 | | May 2026 | 1.6K | 0.9% | 8 | 33.1K | 18.6% | 2 | | Jun 2026 | 1.9K | 0.97% | 6 | 33.1K | 16.9% | 2 | | Jul 2026 | 1.9K | 0.95% | 7 | 33.1K | 16.5% | 2 | | Aug 2026 | 1.9K | 0.93% | 8 | 40.5K | 19.8% | 2 | | Sep 2026 | 1.9K | 0.97% | 7 | 33.1K | 16.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BaByliss**: Measured on the search term “babyliss”. - **ghd**: Measured on the search term “ghd”. - [BaByliss profile](/demand/au/brands/babyliss) - [ghd profile](/demand/au/brands/ghd-hair) - [All hair styling tool brands in Australia](/demand/au/categories/au-hair-styling-tool-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BaByliss or ghd more popular in search? In September 2026, ghd had more branded searches than BaByliss among hair styling tool brands in Australia. ghd had about 33,100 branded searches, while BaByliss had 1,900. ghd made up 16.9% of all hair styling tool brand searches we track, and BaByliss accounted for 0.97%. ## Cite this page Brandwave. "BaByliss vs ghd: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/babyliss-vs-ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/au/compare/babyliss-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.