--- title: "b.tan vs Le Tan: Which is searched more in Australia?" description: "Is b.tan or Le Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/b-tan-vs-le-tan" publisher: "Brandwave" --- # b.tan vs Le Tan: Which is searched more in Australia? Is b.tan or Le Tan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Self-tan brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: b.tan and Le Tan - **Competitive set**: Self-tan brands - **Market**: Australia - **Month measured**: Sep 2026 - **b.tan Share of Search**: 2.8% - **Le Tan Share of Search**: 1.5% ## Is b.tan or Le Tan more popular in search? - In September 2026, b.tan had more branded searches than Le Tan among self-tan brands in Australia. b.tan had about 1,600 branded searches, while Le Tan had 880. b.tan made up 2.8% of all self-tan brand searches we track, and Le Tan accounted for 1.5%. - b.tan was ahead of Le Tan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, b.tan’s share of searches among self-tan brands in Australia moved from 5.3% to 2.8%, and its estimated monthly branded searches moved from 2.9K to 1.6K. - Across the 12 months ending September 2026, Le Tan’s share of searches among self-tan brands in Australia moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 720 to 880. ## Top self-tan brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Tan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. b.tan did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bali Body | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Eco Tan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Tan | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | St.Tropez | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | b.tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about self-tan brands - Asked ChatGPT "What's the best fake tan in Australia?": 1. Loving Tan, 2. Bondi Sands, 3. Eco Tan - Asked ChatGPT "Which self tan gives the most natural colour?": 1. Bondi Sands, 2. Loving Tan - Asked ChatGPT "What are the best Australian self tan brands?": 1. Loving Tan, 2. Bondi Sands, 3. Bali Body, 4. Le Tan, 5. Eco Tan - Searched Google, AI Overview "fake tan": 1. Bali Body, 2. Bondi Sands - Searched Google, AI Overview "best fake tan": 1. Bali Body, 2. Bondi Sands, 3. Loving Tan Not named in any answer: St.Tropez, b.tan, Tan-Luxe and Isle of Paradise. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia self-tan brands in September 2026? - Estimated monthly branded searches for Le Tan in Australia rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for b.tan in Australia fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026. ## Month by month | Month | b.tan estimated searches | b.tan Share of Search | b.tan rank | Le Tan estimated searches | Le Tan Share of Search | Le Tan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 5.3% | 6 | 720 | 1.3% | 7 | | Nov 2025 | 2.4K | 4.1% | 6 | 590 | 1% | 7 | | Dec 2025 | 2.4K | 4.7% | 6 | 720 | 1.4% | 7 | | Jan 2026 | 1.6K | 4.2% | 6 | 480 | 1.2% | 8 | | Feb 2026 | 1.3K | 3.3% | 6 | 390 | 1% | 7 | | Mar 2026 | 1.3K | 3.3% | 6 | 390 | 1% | 7 | | Apr 2026 | 1.3K | 3.3% | 6 | 390 | 0.98% | 7 | | May 2026 | 1K | 2.3% | 6 | 480 | 1.1% | 7 | | Jun 2026 | 1K | 2.3% | 6 | 480 | 1.1% | 8 | | Jul 2026 | 1K | 2.3% | 6 | 480 | 1.1% | 7 | | Aug 2026 | 1.3K | 2.4% | 6 | 720 | 1.3% | 7 | | Sep 2026 | 1.6K | 2.8% | 6 | 880 | 1.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using b.tan’s and Le Tan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **b.tan**: Measured on the search term “b tan”. - **Le Tan**: Measured on the search term “le tan self tan”. - [b.tan profile](/demand/au/brands/b-tan) - [Le Tan profile](/demand/au/brands/le-tan) - [All self-tan brands in Australia](/demand/au/categories/au-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is b.tan or Le Tan more popular in search? In September 2026, b.tan had more branded searches than Le Tan among self-tan brands in Australia. b.tan had about 1,600 branded searches, while Le Tan had 880. b.tan made up 2.8% of all self-tan brand searches we track, and Le Tan accounted for 1.5%. ## Cite this page Brandwave. "b.tan vs Le Tan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/b-tan-vs-le-tan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/b-tan-vs-le-tan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.