--- title: "Away vs Briggs & Riley: Which is searched more in Australia?" description: "Is Away or Briggs & Riley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/away-vs-briggs-and-riley" publisher: "Brandwave" --- # Away vs Briggs & Riley: Which is searched more in Australia? Is Away or Briggs & Riley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Away and Briggs & Riley - **Competitive set**: Luggage brands - **Market**: Australia - **Month measured**: Sep 2026 - **Away Share of Search**: 1.3% - **Briggs & Riley Share of Search**: 1.6% ## Is Away or Briggs & Riley more popular in search? - In September 2026, Briggs & Riley had more branded searches than Away among luggage brands in Australia. Briggs & Riley had about 1,600 branded searches, while Away had 1,300. Briggs & Riley made up 1.6% of all luggage brand searches we track, and Away accounted for 1.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Away took it in July 2026, Briggs & Riley took it in August 2026. - Across the 12 months ending September 2026, Away’s share of searches among luggage brands in Australia moved from 0.94% to 1.3%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending September 2026, Briggs & Riley’s share of searches among luggage brands in Australia moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Briggs & Riley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Away did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | July | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa - Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa - Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler - Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite - Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia luggage brands in September 2026? - In September 2026, Away rose from 11th to 10th among luggage brands in Australia. - In September 2026, Briggs & Riley rose from 9th to 8th among luggage brands in Australia. ## Month by month | Month | Away estimated searches | Away Share of Search | Away rank | Briggs & Riley estimated searches | Briggs & Riley Share of Search | Briggs & Riley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 0.94% | 11 | 1.3K | 1.2% | 9 | | Nov 2025 | 2.4K | 1.5% | 8 | 2.4K | 1.5% | 9 | | Dec 2025 | 1.3K | 1.1% | 10 | 1.9K | 1.5% | 8 | | Jan 2026 | 1K | 0.9% | 11 | 1.9K | 1.7% | 8 | | Feb 2026 | 1K | 0.98% | 10 | 1.3K | 1.3% | 9 | | Mar 2026 | 1.3K | 1.3% | 9 | 1.6K | 1.6% | 8 | | Apr 2026 | 1K | 1.1% | 10 | 1.6K | 1.8% | 8 | | May 2026 | 1.3K | 1.2% | 10 | 1.6K | 1.5% | 8 | | Jun 2026 | 1.3K | 1.2% | 11 | 1.9K | 1.7% | 8 | | Jul 2026 | 2.4K | 2.3% | 8 | 1.9K | 1.9% | 9 | | Aug 2026 | 1.3K | 1.2% | 11 | 1.9K | 1.8% | 9 | | Sep 2026 | 1.3K | 1.3% | 10 | 1.6K | 1.6% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Away’s and Briggs & Riley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Away**: Measured on the search term “away luggage”. - **Briggs & Riley**: Measured on the search term “briggs and riley”. - [Away profile](/demand/au/brands/away) - [Briggs & Riley profile](/demand/au/brands/briggs-and-riley) - [All luggage brands in Australia](/demand/au/categories/au-luggage-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Away or Briggs & Riley more popular in search? In September 2026, Briggs & Riley had more branded searches than Away among luggage brands in Australia. Briggs & Riley had about 1,600 branded searches, while Away had 1,300. Briggs & Riley made up 1.6% of all luggage brand searches we track, and Away accounted for 1.3%. ## Cite this page Brandwave. "Away vs Briggs & Riley: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/away-vs-briggs-and-riley This page is also available as HTML at https://gobrandwave.com/demand/au/compare/away-vs-briggs-and-riley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.