--- title: "Aware Super vs UniSuper: Which is searched more in Australia?" description: "Is Aware Super or UniSuper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Super funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aware-super-vs-unisuper" publisher: "Brandwave" --- # Aware Super vs UniSuper: Which is searched more in Australia? Is Aware Super or UniSuper more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Super funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aware Super and UniSuper - **Competitive set**: Super funds - **Market**: Australia - **Month measured**: Sep 2026 - **Aware Super Share of Search**: 18.6% - **UniSuper Share of Search**: 8.4% ## Is Aware Super or UniSuper more popular in search? - In September 2026, Aware Super had more branded searches than UniSuper among super funds in Australia. Aware Super had about 135,000 branded searches, while UniSuper had 60,500. Aware Super made up 18.6% of all super fund searches we track, and UniSuper accounted for 8.4%. - Aware Super was ahead of UniSuper in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aware Super’s share of searches among super funds in Australia moved from 16.3% to 18.6%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, UniSuper’s share of searches among super funds in Australia moved from 9% to 8.4%, and its estimated monthly branded searches moved from 90.5K to 60.5K. ## Top super funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Aware Super was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. UniSuper was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aware Super was listed before UniSuper in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hostplus | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AustralianSuper | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Australian Retirement Trust | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Aware Super | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Cbus | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | UniSuper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HESTA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vanguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about super funds - Asked ChatGPT "Which super fund should I choose in Australia?": 1. Hostplus, 2. Australian Retirement Trust, 3. AustralianSuper, 4. Aware Super - Asked ChatGPT "What are the best super funds in Australia?": 1. Australian Retirement Trust, 2. Hostplus, 3. AustralianSuper, 4. Aware Super, 5. UniSuper - Asked ChatGPT "What's the best super fund in Australia for someone in their thirties?": 1. Hostplus, 2. Aware Super, 3. AustralianSuper, 4. Australian Retirement Trust - Searched Google, AI Overview "super funds": 1. AustralianSuper, 2. Hostplus, 3. Cbus - Searched Google, AI Overview "compare super funds": 1. AustralianSuper Not named in any answer: Rest, HESTA and Vanguard. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia super funds in September 2026? - Estimated monthly branded searches for UniSuper in Australia fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026. - Estimated monthly branded searches for Aware Super in Australia fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Aware Super estimated searches | Aware Super Share of Search | Aware Super rank | UniSuper estimated searches | UniSuper Share of Search | UniSuper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 16.3% | 2 | 90.5K | 9% | 8 | | Nov 2025 | 135K | 16% | 2 | 74K | 8.8% | 8 | | Dec 2025 | 110K | 16.5% | 2 | 60.5K | 9.1% | 7 | | Jan 2026 | 135K | 16.1% | 3 | 74K | 8.8% | 8 | | Feb 2026 | 135K | 17.1% | 1 | 74K | 9.4% | 8 | | Mar 2026 | 165K | 18.2% | 1 | 74K | 8.1% | 8 | | Apr 2026 | 135K | 17.5% | 1 | 74K | 9.6% | 8 | | May 2026 | 165K | 18.3% | 1 | 90.5K | 10% | 7 | | Jun 2026 | 201K | 18.9% | 1 | 90.5K | 8.5% | 8 | | Jul 2026 | 165K | 17% | 2 | 74K | 7.6% | 8 | | Aug 2026 | 165K | 18.6% | 1 | 74K | 8.4% | 8 | | Sep 2026 | 135K | 18.6% | 1 | 60.5K | 8.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Aware Super’s and UniSuper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aware Super**: Measured on the search term “aware super”. - **UniSuper**: Measured on the search term “unisuper”. - [Aware Super profile](/demand/au/brands/aware-super) - [UniSuper profile](/demand/au/brands/unisuper) - [All super funds in Australia](/demand/au/categories/au-super-funds): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aware Super or UniSuper more popular in search? In September 2026, Aware Super had more branded searches than UniSuper among super funds in Australia. Aware Super had about 135,000 branded searches, while UniSuper had 60,500. Aware Super made up 18.6% of all super fund searches we track, and UniSuper accounted for 8.4%. ## Cite this page Brandwave. "Aware Super vs UniSuper: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aware-super-vs-unisuper This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aware-super-vs-unisuper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.