--- title: "Avène vs Dermal Therapy: Which is searched more in Australia?" description: "Is Avène or Dermal Therapy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dermatologist skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/avene-vs-dermal-therapy" publisher: "Brandwave" --- # Avène vs Dermal Therapy: Which is searched more in Australia? Is Avène or Dermal Therapy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dermatologist skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Avène and Dermal Therapy - **Competitive set**: Dermatologist skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Avène Share of Search**: 3.6% - **Dermal Therapy Share of Search**: 3% ## Is Avène or Dermal Therapy more popular in search? - In September 2026, Avène had more branded searches than Dermal Therapy among dermatologist skincare brands in Australia. Avène had about 8,100 branded searches, while Dermal Therapy had 6,600. Avène made up 3.6% of all dermatologist skincare brand searches we track, and Dermal Therapy accounted for 3%. - Avène was ahead of Dermal Therapy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Avène’s share of searches among dermatologist skincare brands in Australia moved from 4.3% to 3.6%, and its estimated monthly branded searches held steady at 8.1K. - Across the 12 months ending September 2026, Dermal Therapy’s share of searches among dermatologist skincare brands in Australia moved from 3.5% to 3%, and its estimated monthly branded searches held steady at 6.6K. ## Top dermatologist skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Avène was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dermal Therapy was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Avène was listed before Dermal Therapy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cetaphil | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avène | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | QV Skincare | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Aveeno | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Dermal Therapy | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Eucerin | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bioderma | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about dermatologist skincare brands - Asked ChatGPT "Which skincare brand should I use for sensitive skin in Australia?": 1. La Roche-Posay, 2. QV Skincare, 3. CeraVe, 4. Avène, 5. Cetaphil - Asked ChatGPT "What are the best dermatologist-recommended skincare brands?": 1. La Roche-Posay, 2. CeraVe, 3. Avène, 4. Cetaphil, 5. Eucerin, 6. Bioderma - Asked ChatGPT "What's the best moisturiser for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Dermal Therapy - Searched Google, AI Overview "moisturiser": 1. CeraVe, 2. Cetaphil, 3. Aveeno - Searched Google, AI Overview "sensitive skin moisturiser": 1. Aveeno, 2. La Roche-Posay Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia dermatologist skincare brands in September 2026? - In September 2026, Dermal Therapy lost share of searches among dermatologist skincare brands in Australia, from 3.6% to 3%. ## Month by month | Month | Avène estimated searches | Avène Share of Search | Avène rank | Dermal Therapy estimated searches | Dermal Therapy Share of Search | Dermal Therapy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 4.3% | 5 | 6.6K | 3.5% | 8 | | Nov 2025 | 8.1K | 3.8% | 5 | 6.6K | 3.1% | 8 | | Dec 2025 | 6.6K | 3.3% | 5 | 6.6K | 3.3% | 7 | | Jan 2026 | 6.6K | 3.1% | 7 | 6.6K | 3.1% | 8 | | Feb 2026 | 5.4K | 3.1% | 5 | 5.4K | 3.1% | 7 | | Mar 2026 | 5.4K | 3.1% | 7 | 5.4K | 3.1% | 8 | | Apr 2026 | 6.6K | 3.7% | 5 | 6.6K | 3.7% | 7 | | May 2026 | 6.6K | 3.5% | 6 | 6.6K | 3.5% | 8 | | Jun 2026 | 6.6K | 3.2% | 6 | 6.6K | 3.2% | 8 | | Jul 2026 | 8.1K | 3.8% | 5 | 6.6K | 3.1% | 8 | | Aug 2026 | 8.1K | 3.6% | 5 | 8.1K | 3.6% | 7 | | Sep 2026 | 8.1K | 3.6% | 5 | 6.6K | 3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Avène’s and Dermal Therapy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Avène**: Measured on the search term “avene”. - **Dermal Therapy**: Measured on the search term “dermal therapy”. - [Avène profile](/demand/au/brands/avene) - [Dermal Therapy profile](/demand/au/brands/dermal-therapy) - [All dermatologist skincare brands in Australia](/demand/au/categories/au-dermatologist-skincare-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Avène or Dermal Therapy more popular in search? In September 2026, Avène had more branded searches than Dermal Therapy among dermatologist skincare brands in Australia. Avène had about 8,100 branded searches, while Dermal Therapy had 6,600. Avène made up 3.6% of all dermatologist skincare brand searches we track, and Dermal Therapy accounted for 3%. ## Cite this page Brandwave. "Avène vs Dermal Therapy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/avene-vs-dermal-therapy This page is also available as HTML at https://gobrandwave.com/demand/au/compare/avene-vs-dermal-therapy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.