--- title: "Autotrader vs Drive: Which is searched more in Australia?" description: "Is Autotrader or Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/autotrader-au-vs-drive-com-au" publisher: "Brandwave" --- # Autotrader vs Drive: Which is searched more in Australia? Is Autotrader or Drive more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Autotrader and Drive - **Competitive set**: Car marketplaces - **Market**: Australia - **Month measured**: Sep 2026 - **Autotrader Share of Search**: 0.74% - **Drive Share of Search**: 1.1% ## Is Autotrader or Drive more popular in search? - In September 2026, Drive had more branded searches than Autotrader among car marketplaces in Australia. Drive had about 9,900 branded searches, while Autotrader had 6,600. Drive made up 1.1% of all car marketplace searches we track, and Autotrader accounted for 0.74%. - Drive was ahead of Autotrader in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Autotrader’s share of searches among car marketplaces in Australia moved from 0.62% to 0.74%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Drive’s share of searches among car marketplaces in Australia moved from 0.76% to 1.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top car marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Autotrader and Drive were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | carsales | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gumtree | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | CarsGuide | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Drive | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autotrader | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Carma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car marketplaces - Asked ChatGPT "Which website should I use to buy a used car in Australia?": 1. carsales, 2. CarsGuide, 3. Gumtree - Asked ChatGPT "What are the best car marketplaces in Australia?": 1. carsales, 2. Gumtree, 3. CarsGuide, 4. Drive, 5. Autotrader - Asked ChatGPT "What's the best website in Australia to sell my car privately?": 1. carsales, 2. Gumtree, 3. CarsGuide - Searched Google, AI Overview "buy a car online": 1. CarsGuide Not named in any answer: Carma. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car marketplaces in September 2026? - Estimated monthly branded searches for Drive in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | Autotrader estimated searches | Autotrader Share of Search | Autotrader rank | Drive estimated searches | Drive Share of Search | Drive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | Nov 2025 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | Dec 2025 | 6.6K | 0.63% | 5 | 8.1K | 0.77% | 4 | | Jan 2026 | 8.1K | 0.76% | 5 | 9.9K | 0.92% | 4 | | Feb 2026 | 6.6K | 0.62% | 5 | 12.1K | 1.1% | 4 | | Mar 2026 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | Apr 2026 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | May 2026 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | Jun 2026 | 6.6K | 0.62% | 5 | 8.1K | 0.76% | 4 | | Jul 2026 | 6.6K | 0.61% | 5 | 8.1K | 0.75% | 4 | | Aug 2026 | 6.6K | 0.62% | 5 | 9.9K | 0.92% | 4 | | Sep 2026 | 6.6K | 0.74% | 5 | 9.9K | 1.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Autotrader’s and Drive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Autotrader**: Measured on the search term “autotrader australia”. - **Drive**: Measured on the search term “drive.com.au”. - [Autotrader profile](/demand/au/brands/autotrader-au) - [Drive profile](/demand/au/brands/drive-com-au) - [All car marketplaces in Australia](/demand/au/categories/au-car-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Autotrader or Drive more popular in search? In September 2026, Drive had more branded searches than Autotrader among car marketplaces in Australia. Drive had about 9,900 branded searches, while Autotrader had 6,600. Drive made up 1.1% of all car marketplace searches we track, and Autotrader accounted for 0.74%. ## Cite this page Brandwave. "Autotrader vs Drive: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/autotrader-au-vs-drive-com-au This page is also available as HTML at https://gobrandwave.com/demand/au/compare/autotrader-au-vs-drive-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.