--- title: "Autotrader vs CarsGuide: Which is searched more in Australia?" description: "Is Autotrader or CarsGuide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/autotrader-au-vs-carsguide" publisher: "Brandwave" --- # Autotrader vs CarsGuide: Which is searched more in Australia? Is Autotrader or CarsGuide more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car marketplaces set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Autotrader and CarsGuide - **Competitive set**: Car marketplaces - **Market**: Australia - **Month measured**: Sep 2026 - **Autotrader Share of Search**: 0.74% - **CarsGuide Share of Search**: 3% ## Is Autotrader or CarsGuide more popular in search? - In September 2026, CarsGuide had more branded searches than Autotrader among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Autotrader had 6,600. CarsGuide made up 3% of all car marketplace searches we track, and Autotrader accounted for 0.74%. - CarsGuide was ahead of Autotrader in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Autotrader’s share of searches among car marketplaces in Australia moved from 0.62% to 0.74%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, CarsGuide’s share of searches among car marketplaces in Australia moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 27.1K. ## Top car marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, CarsGuide appeared in all four answers. Autotrader was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. CarsGuide was listed before Autotrader in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | carsales | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gumtree | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | CarsGuide | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Drive | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Autotrader | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Carma | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about car marketplaces - Asked ChatGPT "Which website should I use to buy a used car in Australia?": 1. carsales, 2. CarsGuide, 3. Gumtree - Asked ChatGPT "What are the best car marketplaces in Australia?": 1. carsales, 2. Gumtree, 3. CarsGuide, 4. Drive, 5. Autotrader - Asked ChatGPT "What's the best website in Australia to sell my car privately?": 1. carsales, 2. Gumtree, 3. CarsGuide - Searched Google, AI Overview "buy a car online": 1. CarsGuide Not named in any answer: Carma. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia car marketplaces in September 2026? - In September 2026, CarsGuide gained share of searches among car marketplaces in Australia, from 2.5% to 3%. ## Month by month | Month | Autotrader estimated searches | Autotrader Share of Search | Autotrader rank | CarsGuide estimated searches | CarsGuide Share of Search | CarsGuide rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Nov 2025 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Dec 2025 | 6.6K | 0.63% | 5 | 22.2K | 2.1% | 2 | | Jan 2026 | 8.1K | 0.76% | 5 | 33.1K | 3.1% | 2 | | Feb 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Mar 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Apr 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.6% | 2 | | May 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Jun 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Jul 2026 | 6.6K | 0.61% | 5 | 33.1K | 3.1% | 2 | | Aug 2026 | 6.6K | 0.62% | 5 | 27.1K | 2.5% | 2 | | Sep 2026 | 6.6K | 0.74% | 5 | 27.1K | 3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Autotrader’s and CarsGuide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Autotrader**: Measured on the search term “autotrader australia”. - **CarsGuide**: Measured on the search term “carsguide”. - [Autotrader profile](/demand/au/brands/autotrader-au) - [CarsGuide profile](/demand/au/brands/carsguide) - [All car marketplaces in Australia](/demand/au/categories/au-car-marketplaces): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Autotrader or CarsGuide more popular in search? In September 2026, CarsGuide had more branded searches than Autotrader among car marketplaces in Australia. CarsGuide had about 27,100 branded searches, while Autotrader had 6,600. CarsGuide made up 3% of all car marketplace searches we track, and Autotrader accounted for 0.74%. ## Cite this page Brandwave. "Autotrader vs CarsGuide: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/autotrader-au-vs-carsguide This page is also available as HTML at https://gobrandwave.com/demand/au/compare/autotrader-au-vs-carsguide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.