--- title: "Australian Unity vs Medibank: Which is searched more in Australia?" description: "Is Australian Unity or Medibank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/australian-unity-vs-medibank" publisher: "Brandwave" --- # Australian Unity vs Medibank: Which is searched more in Australia? Is Australian Unity or Medibank more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health insurance funds set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Australian Unity and Medibank - **Competitive set**: Health insurance funds - **Market**: Australia - **Month measured**: Sep 2026 - **Australian Unity Share of Search**: 2.7% - **Medibank Share of Search**: 30.5% ## Is Australian Unity or Medibank more popular in search? - In September 2026, Medibank had more branded searches than Australian Unity among health insurance funds in Australia. Medibank had about 110,000 branded searches, while Australian Unity had 9,900. Medibank made up 30.5% of all health insurance fund searches we track, and Australian Unity accounted for 2.7%. - Medibank was ahead of Australian Unity in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Australian Unity’s share of searches among health insurance funds in Australia moved from 2% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K. - Across the 12 months ending September 2026, Medibank’s share of searches among health insurance funds in Australia moved from 32.9% to 30.5%, and its estimated monthly branded searches moved from 135K to 110K. ## Top health insurance funds in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Medibank was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Australian Unity did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HCF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HBF | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Medibank | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ahm | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Frank | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | GMHBA | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Bupa | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | nib | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Australian Unity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about health insurance funds - Asked ChatGPT "Which health insurance fund should I join in Australia?": 1. HCF, 2. HBF, 3. GMHBA, 4. Medibank - Asked ChatGPT "What are the best private health insurance funds in Australia?": 1. HCF, 2. HBF, 3. Medibank, 4. Bupa, 5. Frank - Asked ChatGPT "What's the best private health insurance in Australia for a young couple?": 1. HCF, 2. ahm, 3. Frank, 4. Medibank - Searched Google, AI Overview "private health insurance": 1. Medibank, 2. Bupa, 3. HCF, 4. nib - Searched Google, AI Overview "health insurance comparison": named none of the brands we track Not named in any answer: Australian Unity. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia health insurance funds in September 2026? - In September 2026, Australian Unity gained share of searches among health insurance funds in Australia, from 2% to 2.7%. - In September 2026, Medibank lost share of searches among health insurance funds in Australia, from 32.8% to 30.5%. ## Month by month | Month | Australian Unity estimated searches | Australian Unity Share of Search | Australian Unity rank | Medibank estimated searches | Medibank Share of Search | Medibank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2% | 8 | 135K | 32.9% | 1 | | Nov 2025 | 8.1K | 2.1% | 8 | 135K | 34.8% | 1 | | Dec 2025 | 6.6K | 2% | 8 | 110K | 32.8% | 1 | | Jan 2026 | 8.1K | 2.1% | 8 | 135K | 34.7% | 1 | | Feb 2026 | 8.1K | 1.9% | 8 | 135K | 31.2% | 1 | | Mar 2026 | 12.1K | 2% | 9 | 165K | 27.6% | 1 | | Apr 2026 | 8.1K | 1.8% | 8 | 135K | 30.6% | 1 | | May 2026 | 6.6K | 1.6% | 9 | 135K | 32.7% | 1 | | Jun 2026 | 6.6K | 1.6% | 9 | 135K | 32.7% | 1 | | Jul 2026 | 6.6K | 1.6% | 9 | 135K | 32% | 1 | | Aug 2026 | 8.1K | 2% | 8 | 135K | 32.8% | 1 | | Sep 2026 | 9.9K | 2.7% | 8 | 110K | 30.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Australian Unity’s and Medibank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Australian Unity**: Measured on the search term “australian unity health insurance”. - **Medibank**: Measured on the search term “medibank”. - [Australian Unity profile](/demand/au/brands/australian-unity) - [Medibank profile](/demand/au/brands/medibank) - [All health insurance funds in Australia](/demand/au/categories/au-health-insurance-funds): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Australian Unity or Medibank more popular in search? In September 2026, Medibank had more branded searches than Australian Unity among health insurance funds in Australia. Medibank had about 110,000 branded searches, while Australian Unity had 9,900. Medibank made up 30.5% of all health insurance fund searches we track, and Australian Unity accounted for 2.7%. ## Cite this page Brandwave. "Australian Unity vs Medibank: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/australian-unity-vs-medibank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/australian-unity-vs-medibank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.