---
title: "Aussie Broadband vs Telstra: Which is searched more in Australia?"
description: "Is Aussie Broadband or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/aussie-broadband-vs-telstra"
publisher: "Brandwave"
---

# Aussie Broadband vs Telstra: Which is searched more in Australia?

Is Aussie Broadband or Telstra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NBN providers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aussie Broadband and Telstra
- **Competitive set**: NBN providers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Aussie Broadband Share of Search**: 26.2%
- **Telstra Share of Search**: 2.4%

## Is Aussie Broadband or Telstra more popular in search?

- In September 2026, Aussie Broadband had more branded searches than Telstra among NBN providers in Australia. Aussie Broadband had about 165,000 branded searches, while Telstra had 14,800. Aussie Broadband made up 26.2% of all NBN provider searches we track, and Telstra accounted for 2.4%.
- Aussie Broadband was ahead of Telstra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aussie Broadband’s share of searches among NBN providers in Australia moved from 27.7% to 26.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Telstra’s share of searches among NBN providers in Australia moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for Australia NBN providers in September 2026?

- In September 2026, Telstra overtook Optus to rank 9th among NBN providers in Australia, with 2.4% of the searches.
- In September 2026, Aussie Broadband gained share of searches among NBN providers in Australia, from 24.9% to 26.2%.

## Month by month

| Month | Aussie Broadband estimated searches | Aussie Broadband Share of Search | Aussie Broadband rank | Telstra estimated searches | Telstra Share of Search | Telstra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 27.7% | 1 | 18.1K | 2.5% | 9 |
| Nov 2025 | 201K | 27.8% | 1 | 18.1K | 2.5% | 9 |
| Dec 2025 | 165K | 26.5% | 1 | 14.8K | 2.4% | 9 |
| Jan 2026 | 201K | 29.5% | 1 | 14.8K | 2.2% | 10 |
| Feb 2026 | 165K | 26.5% | 1 | 14.8K | 2.4% | 10 |
| Mar 2026 | 201K | 29.6% | 1 | 14.8K | 2.2% | 9 |
| Apr 2026 | 165K | 26.2% | 1 | 14.8K | 2.4% | 10 |
| May 2026 | 201K | 28.5% | 1 | 14.8K | 2.1% | 10 |
| Jun 2026 | 201K | 27.2% | 1 | 14.8K | 2% | 10 |
| Jul 2026 | 201K | 29.5% | 1 | 12.1K | 1.8% | 10 |
| Aug 2026 | 165K | 24.9% | 1 | 12.1K | 1.8% | 10 |
| Sep 2026 | 165K | 26.2% | 1 | 14.8K | 2.4% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aussie Broadband’s and Telstra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aussie Broadband**: Measured on the search term “aussie broadband”.
- **Telstra**: Measured on the search term “telstra nbn”.

- [Aussie Broadband profile](/demand/au/brands/aussie-broadband)
- [Telstra profile](/demand/au/brands/telstra)
- [All NBN providers in Australia](/demand/au/categories/au-nbn-providers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aussie Broadband or Telstra more popular in search?

In September 2026, Aussie Broadband had more branded searches than Telstra among NBN providers in Australia. Aussie Broadband had about 165,000 branded searches, while Telstra had 14,800. Aussie Broadband made up 26.2% of all NBN provider searches we track, and Telstra accounted for 2.4%.

## Cite this page

Brandwave. "Aussie Broadband vs Telstra: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aussie-broadband-vs-telstra

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aussie-broadband-vs-telstra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.