---
title: "Audi vs Bentley: Which is searched more in Australia?"
description: "Is Audi or Bentley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/audi-vs-bentley"
publisher: "Brandwave"
---

# Audi vs Bentley: Which is searched more in Australia?

Is Audi or Bentley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Audi and Bentley
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Audi Share of Search**: 0.96%
- **Bentley Share of Search**: 0.83%

## Is Audi or Bentley more popular in search?

- In September 2026, Audi had more branded searches than Bentley among car brands in Australia. Audi had about 62,100 branded searches, while Bentley had 53,700. Audi made up 0.96% of all car brand searches we track, and Bentley accounted for 0.83%.
- Audi was ahead of Bentley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audi’s share of searches among car brands in Australia moved from 1.1% to 0.96%, and its estimated monthly branded searches moved from 74.4K to 62.1K.
- Across the 12 months ending September 2026, Bentley’s share of searches among car brands in Australia moved from 0.92% to 0.83%, and its estimated monthly branded searches moved from 65K to 53.7K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Audi and Bentley were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Audi fell from 27th to 31st among car brands in Australia.
- In September 2026, Bentley fell from 34th to 36th among car brands in Australia.

## Month by month

| Month | Audi estimated searches | Audi Share of Search | Audi rank | Bentley estimated searches | Bentley Share of Search | Bentley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74.4K | 1.1% | 28 | 65K | 0.92% | 31 |
| Nov 2025 | 74.4K | 1.1% | 28 | 57.4K | 0.85% | 31 |
| Dec 2025 | 62.6K | 0.99% | 28 | 55.2K | 0.88% | 32 |
| Jan 2026 | 74.4K | 1% | 27 | 55.2K | 0.76% | 34 |
| Feb 2026 | 74.4K | 1.1% | 25 | 56K | 0.83% | 32 |
| Mar 2026 | 76.9K | 0.94% | 31 | 63.9K | 0.78% | 36 |
| Apr 2026 | 64.9K | 0.91% | 31 | 55.2K | 0.78% | 36 |
| May 2026 | 76.6K | 1% | 26 | 65K | 0.89% | 33 |
| Jun 2026 | 78.4K | 1.2% | 26 | 55.5K | 0.82% | 33 |
| Jul 2026 | 63.3K | 0.97% | 31 | 53.7K | 0.82% | 34 |
| Aug 2026 | 75.1K | 1.1% | 27 | 55.2K | 0.79% | 34 |
| Sep 2026 | 62.1K | 0.96% | 31 | 53.7K | 0.83% | 36 |

## How each brand is measured

Brandwave collects information about searches that people make online using Audi’s and Bentley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Audi**: Measured on the search terms “audi”, “audi cars”, “audi e tron” and “audi tt”, summed into one figure.
- **Bentley**: Measured on the search terms “bentley”, “bentley bentayga”, “bentley cars”, “bentley continental gt” and “bentley flying spur”, summed into one figure.

- [Audi profile](/demand/au/brands/audi)
- [Bentley profile](/demand/au/brands/bentley)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Audi or Bentley more popular in search?

In September 2026, Audi had more branded searches than Bentley among car brands in Australia. Audi had about 62,100 branded searches, while Bentley had 53,700. Audi made up 0.96% of all car brand searches we track, and Bentley accounted for 0.83%.

## Cite this page

Brandwave. "Audi vs Bentley: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/audi-vs-bentley

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/audi-vs-bentley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
