--- title: "Athena Home Loans vs Pepper Money: Which is searched more in Australia?" description: "Is Athena Home Loans or Pepper Money more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/athena-home-loans-vs-pepper-money" publisher: "Brandwave" --- # Athena Home Loans vs Pepper Money: Which is searched more in Australia? Is Athena Home Loans or Pepper Money more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online home loan lenders set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Athena Home Loans and Pepper Money - **Competitive set**: Online home loan lenders - **Market**: Australia - **Month measured**: Sep 2026 - **Athena Home Loans Share of Search**: 1.6% - **Pepper Money Share of Search**: 27.7% ## Is Athena Home Loans or Pepper Money more popular in search? - In September 2026, Pepper Money had more branded searches than Athena Home Loans among online home loan lenders in Australia. Pepper Money had about 49,500 branded searches, while Athena Home Loans had 2,900. Pepper Money made up 27.7% of all online home loan lender searches we track, and Athena Home Loans accounted for 1.6%. - Pepper Money was ahead of Athena Home Loans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Athena Home Loans’ share of searches among online home loan lenders in Australia moved from 2.4% to 1.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending September 2026, Pepper Money’s share of searches among online home loan lenders in Australia moved from 27.4% to 27.7%, and its estimated monthly branded searches held steady at 49.5K. ## Top online home loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Athena Home Loans was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pepper Money did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unloan | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Up | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | loans.com.au | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Athena Home Loans | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ubank | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Pepper Money | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online home loan lenders - Asked ChatGPT "Which online home loan lender should I use in Australia?": 1. Unloan, 2. Up, 3. loans.com.au - Asked ChatGPT "What are the best online home loan lenders in Australia?": 1. Unloan, 2. Up, 3. loans.com.au, 4. Athena Home Loans, 5. ubank - Asked ChatGPT "What's the best home loan in Australia for a first home buyer?": 1. Unloan - Searched Google, AI Overview "home loan": named none of the brands we track - Searched Google, AI Overview "home loan comparison": 1. Up Not named in any answer: Pepper Money. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia online home loan lenders in September 2026? - In September 2026, Pepper Money lost share of searches among online home loan lenders in Australia, from 31.3% to 27.7%. - Estimated monthly branded searches for Athena Home Loans in Australia fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Month by month | Month | Athena Home Loans estimated searches | Athena Home Loans Share of Search | Athena Home Loans rank | Pepper Money estimated searches | Pepper Money Share of Search | Pepper Money rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 2.4% | 5 | 49.5K | 27.4% | 2 | | Nov 2025 | 3.6K | 2.2% | 5 | 49.5K | 29.7% | 2 | | Dec 2025 | 2.4K | 1.7% | 5 | 40.5K | 28.1% | 2 | | Jan 2026 | 3.6K | 2% | 5 | 49.5K | 27.5% | 2 | | Feb 2026 | 3.6K | 2% | 5 | 49.5K | 27.6% | 2 | | Mar 2026 | 3.6K | 2% | 5 | 49.5K | 27.5% | 2 | | Apr 2026 | 2.9K | 1.8% | 5 | 49.5K | 31.6% | 2 | | May 2026 | 2.9K | 1.6% | 5 | 49.5K | 27.1% | 2 | | Jun 2026 | 2.9K | 1.7% | 5 | 49.5K | 28.7% | 2 | | Jul 2026 | 2.4K | 1.5% | 5 | 49.5K | 31.3% | 2 | | Aug 2026 | 2.9K | 1.5% | 5 | 60.5K | 31.3% | 2 | | Sep 2026 | 2.9K | 1.6% | 5 | 49.5K | 27.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Athena Home Loans’ and Pepper Money’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Athena Home Loans**: Measured on the search terms “athena home loan” and “athena home loans”, summed into one figure. - **Pepper Money**: Measured on the search term “pepper money”. - [Athena Home Loans profile](/demand/au/brands/athena-home-loans) - [Pepper Money profile](/demand/au/brands/pepper-money) - [All online home loan lenders in Australia](/demand/au/categories/au-online-home-loan-lenders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Athena Home Loans or Pepper Money more popular in search? In September 2026, Pepper Money had more branded searches than Athena Home Loans among online home loan lenders in Australia. Pepper Money had about 49,500 branded searches, while Athena Home Loans had 2,900. Pepper Money made up 27.7% of all online home loan lender searches we track, and Athena Home Loans accounted for 1.6%. ## Cite this page Brandwave. "Athena Home Loans vs Pepper Money: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/athena-home-loans-vs-pepper-money This page is also available as HTML at https://gobrandwave.com/demand/au/compare/athena-home-loans-vs-pepper-money. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.