--- title: "ASUS vs Ubiquiti: Which is searched more in Australia?" description: "Is ASUS or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/asus-vs-ubiquiti" publisher: "Brandwave" --- # ASUS vs Ubiquiti: Which is searched more in Australia? Is ASUS or Ubiquiti more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wi-Fi router brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Ubiquiti - **Competitive set**: Wi-Fi router brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASUS Share of Search**: 11.6% - **Ubiquiti Share of Search**: 32% ## Is ASUS or Ubiquiti more popular in search? - In September 2026, Ubiquiti had more branded searches than ASUS among Wi-Fi router brands in Australia. Ubiquiti had about 12,100 branded searches, while ASUS had 4,400. Ubiquiti made up 32% of all Wi-Fi router brand searches we track, and ASUS accounted for 11.6%. - Ubiquiti was ahead of ASUS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among Wi-Fi router brands in Australia moved from 10.5% to 11.6%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among Wi-Fi router brands in Australia moved from 35.3% to 32%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top Wi-Fi router brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ubiquiti did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NETGEAR | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ASUS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | eero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ubiquiti | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Google Nest Wifi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D-Link | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wi-Fi router brands - Asked ChatGPT "Which Wi-Fi router should I buy in Australia?": 1. TP-Link, 2. ASUS - Asked ChatGPT "What are the best mesh Wi-Fi systems in Australia?": 1. TP-Link, 2. eero, 3. NETGEAR - Asked ChatGPT "What's the best router for a large house?": 1. TP-Link, 2. NETGEAR, 3. ASUS - Searched Google, AI Overview "wifi router": 1. TP-Link - Searched Google, AI Overview "mesh wifi": 1. TP-Link Not named in any answer: Ubiquiti, Google Nest Wifi and D-Link. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Wi-Fi router brands in September 2026? - In September 2026, ASUS gained share of searches among Wi-Fi router brands in Australia, from 10.5% to 11.6%. - In September 2026, Ubiquiti lost share of searches among Wi-Fi router brands in Australia, from 35.3% to 32%. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 10.5% | 4 | 18.1K | 35.3% | 1 | | Nov 2025 | 5.4K | 10.9% | 4 | 18.1K | 36.6% | 1 | | Dec 2025 | 5.4K | 11.7% | 4 | 14.8K | 32% | 1 | | Jan 2026 | 5.4K | 12.1% | 4 | 14.8K | 33.1% | 1 | | Feb 2026 | 4.4K | 10.6% | 4 | 14.8K | 35.5% | 1 | | Mar 2026 | 4.4K | 10.1% | 4 | 14.8K | 34% | 1 | | Apr 2026 | 4.4K | 10.4% | 4 | 14.8K | 34.8% | 1 | | May 2026 | 4.4K | 9.6% | 4 | 14.8K | 32.3% | 1 | | Jun 2026 | 5.4K | 11.1% | 4 | 14.8K | 30.5% | 1 | | Jul 2026 | 4.4K | 10.1% | 4 | 14.8K | 34.1% | 1 | | Aug 2026 | 4.4K | 10.5% | 4 | 14.8K | 35.3% | 1 | | Sep 2026 | 4.4K | 11.6% | 4 | 12.1K | 32% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Ubiquiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus router”. - **Ubiquiti**: Measured on the search term “ubiquiti”. - [ASUS profile](/demand/au/brands/asus) - [Ubiquiti profile](/demand/au/brands/ubiquiti) - [All Wi-Fi router brands in Australia](/demand/au/categories/au-wifi-router-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Ubiquiti more popular in search? In September 2026, Ubiquiti had more branded searches than ASUS among Wi-Fi router brands in Australia. Ubiquiti had about 12,100 branded searches, while ASUS had 4,400. Ubiquiti made up 32% of all Wi-Fi router brand searches we track, and ASUS accounted for 11.6%. ## Cite this page Brandwave. "ASUS vs Ubiquiti: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/asus-vs-ubiquiti This page is also available as HTML at https://gobrandwave.com/demand/au/compare/asus-vs-ubiquiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.