--- title: "ASUS vs Microsoft Surface: Which is searched more in Australia?" description: "Is ASUS or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/asus-vs-microsoft-surface" publisher: "Brandwave" --- # ASUS vs Microsoft Surface: Which is searched more in Australia? Is ASUS or Microsoft Surface more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASUS and Microsoft Surface - **Competitive set**: Laptop brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASUS Share of Search**: 3.2% - **Microsoft Surface Share of Search**: 4.8% ## Is ASUS or Microsoft Surface more popular in search? - In September 2026, Microsoft Surface had more branded searches than ASUS among laptop brands in Australia. Microsoft Surface had about 8,100 branded searches, while ASUS had 5,400. Microsoft Surface made up 4.8% of all laptop brand searches we track, and ASUS accounted for 3.2%. - Microsoft Surface was ahead of ASUS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in Australia moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K. - Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in Australia moved from 5.6% to 4.8%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASUS appeared in all five answers. Microsoft Surface was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. ASUS was listed before Microsoft Surface in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lenovo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple MacBook | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASUS | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Acer | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Microsoft Surface | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | HP | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "What's the best laptop brand in Australia?": 1. Lenovo, 2. ASUS, 3. Dell, 4. Apple MacBook - Asked ChatGPT "Which laptop should I buy for university?": 1. Apple MacBook, 2. ASUS, 3. Lenovo - Asked ChatGPT "What's the best laptop for working from home?": 1. Apple MacBook, 2. Lenovo, 3. ASUS - Searched Google, AI Overview "laptop": 1. Acer, 2. Lenovo, 3. ASUS, 4. Microsoft Surface, 5. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Lenovo, 3. Dell, 4. ASUS, 5. HP Not named in any answer: MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia laptop brands in September 2026? - Microsoft Surface’s share of searches among laptop brands in Australia has lost ground for 3 months in a row, from 6.6% to 4.8% in September 2026. - In September 2026, ASUS fell from 6th to 7th among laptop brands in Australia. ## Month by month | Month | ASUS estimated searches | ASUS Share of Search | ASUS rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 3.7% | 6 | 9.9K | 5.6% | 5 | | Nov 2025 | 8.1K | 3.6% | 7 | 12.1K | 5.4% | 5 | | Dec 2025 | 6.6K | 4.3% | 6 | 8.1K | 5.2% | 5 | | Jan 2026 | 8.1K | 4.3% | 6 | 9.9K | 5.3% | 5 | | Feb 2026 | 6.6K | 3.3% | 6 | 9.9K | 4.9% | 5 | | Mar 2026 | 8.1K | 3.5% | 6 | 12.1K | 5.3% | 5 | | Apr 2026 | 5.4K | 3.7% | 6 | 8.1K | 5.5% | 5 | | May 2026 | 6.6K | 3.9% | 6 | 8.1K | 4.7% | 5 | | Jun 2026 | 6.6K | 3.6% | 6 | 12.1K | 6.6% | 5 | | Jul 2026 | 6.6K | 3.8% | 6 | 9.9K | 5.7% | 5 | | Aug 2026 | 6.6K | 3.4% | 6 | 9.9K | 5% | 5 | | Sep 2026 | 5.4K | 3.2% | 7 | 8.1K | 4.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ASUS’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASUS**: Measured on the search term “asus laptop”. - **Microsoft Surface**: Measured on the search term “surface laptop”. - [ASUS profile](/demand/au/brands/asus) - [Microsoft Surface profile](/demand/au/brands/microsoft-surface) - [All laptop brands in Australia](/demand/au/categories/au-laptop-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASUS or Microsoft Surface more popular in search? In September 2026, Microsoft Surface had more branded searches than ASUS among laptop brands in Australia. Microsoft Surface had about 8,100 branded searches, while ASUS had 5,400. Microsoft Surface made up 4.8% of all laptop brand searches we track, and ASUS accounted for 3.2%. ## Cite this page Brandwave. "ASUS vs Microsoft Surface: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/asus-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/au/compare/asus-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.