---
title: "Aston Martin vs Denza: Which is searched more in Australia?"
description: "Is Aston Martin or Denza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/aston-martin-vs-denza"
publisher: "Brandwave"
---

# Aston Martin vs Denza: Which is searched more in Australia?

Is Aston Martin or Denza more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Aston Martin and Denza
- **Competitive set**: Car brands
- **Market**: Australia
- **Month measured**: Sep 2026
- **Aston Martin Share of Search**: 0.69%
- **Denza Share of Search**: 0.83%

## Is Aston Martin or Denza more popular in search?

- In September 2026, Denza had more branded searches than Aston Martin among car brands in Australia. Denza had about 53,900 branded searches, while Aston Martin had 44,800. Denza made up 0.83% of all car brand searches we track, and Aston Martin accounted for 0.69%.
- The lead changed hands 7 times in the 12 months ending September 2026: Denza took it in December 2025, Aston Martin took it in January 2026, Denza took it in April 2026, Aston Martin took it in May 2026, Denza took it in June 2026, Aston Martin took it in July 2026, Denza took it in September 2026.
- Across the 12 months ending September 2026, Aston Martin’s share of searches among car brands in Australia moved from 0.71% to 0.69%, and its estimated monthly branded searches moved from 50.1K to 44.8K.
- Across the 12 months ending September 2026, Denza’s share of searches among car brands in Australia moved from 0.18% to 0.83%, and its estimated monthly branded searches moved from 12.7K to 53.9K.

## Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Aston Martin nor Denza showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toyota | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hyundai | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| BYD | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Honda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kia | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lexus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Ford | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Mazda | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Volkswagen | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Suzuki | 10th | 0 of 3 | 2 of 2 | 2 of 5 |
| Nissan | 11th | 0 of 3 | 1 of 2 | 1 of 5 |
| Chevrolet | 12th | 0 of 3 | 1 of 2 | 1 of 5 |
| BMW | 13th | 0 of 3 | 1 of 2 | 1 of 5 |
| Mercedes-Benz | 14th | 0 of 3 | 1 of 2 | 1 of 5 |
| Geely | 15th | 0 of 3 | 1 of 2 | 1 of 5 |
| Audi | 16th | 0 of 3 | 1 of 2 | 1 of 5 |
| Subaru | 17th | 1 of 3 | 0 of 2 | 1 of 5 |
| Bentley | 18th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cupra | 19th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lamborghini | 20th | 0 of 3 | 1 of 2 | 1 of 5 |
| Porsche | 21st | 0 of 3 | 1 of 2 | 1 of 5 |
| Alfa Romeo | 22nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Tesla | 23rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Fiat | 24th | 0 of 3 | 1 of 2 | 1 of 5 |
| Jeep | 25th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maserati | 26th | 0 of 3 | 1 of 2 | 1 of 5 |
| Peugeot | 27th | 0 of 3 | 1 of 2 | 1 of 5 |
| Genesis | 28th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cadillac | 29th | 0 of 3 | 1 of 2 | 1 of 5 |
| MINI | 30th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rolls-Royce | 31st | 0 of 3 | 1 of 2 | 1 of 5 |
| Mitsubishi | 32nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Lotus | 33rd | 0 of 3 | 1 of 2 | 1 of 5 |
| Polestar | 34th | 0 of 3 | 1 of 2 | 1 of 5 |
| Volvo | 35th | 0 of 3 | 1 of 2 | 1 of 5 |
| Zeekr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Land Rover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GWM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaecoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Holden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isuzu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Ferrari | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chery | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| MG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Jaguar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Haval | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| McLaren | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Denza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skoda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aston Martin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| XPENG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Renault | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mahindra | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LDV | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ineos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Leapmotor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| KGM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about car brands

- Asked ChatGPT "Which car should I buy in Australia?": 1. Toyota, 2. BYD, 3. Hyundai
- Asked ChatGPT "What are the most reliable car brands in Australia?": 1. Toyota, 2. Lexus, 3. Honda, 4. Subaru, 5. Mazda, 6. Hyundai, 7. Kia
- Asked ChatGPT "What is the best SUV to buy in Australia?": 1. Toyota, 2. Hyundai, 3. BYD, 4. Mazda, 5. Kia, 6. Tesla, 7. Ford, 8. Mitsubishi
- Searched Google, AI Overview "car brands": 1. Toyota, 2. Volkswagen, 3. Ford, 4. BYD, 5. Hyundai, 6. Honda, 7. Suzuki, 8. Nissan, 9. Kia, 10. Chevrolet, 11. BMW, 12. Mercedes-Benz, 13. Geely, 14. Audi, 15. Bentley, 16. Cupra, 17. Lamborghini, 18. Porsche, 19. Lexus, 20. Alfa Romeo, 21. Fiat, 22. Jeep, 23. Maserati, 24. Peugeot, 25. Genesis, 26. Cadillac, 27. MINI, 28. Rolls-Royce, 29. Lotus, 30. Polestar, 31. Volvo
- Searched Google, AI Overview "new car": 1. Ford, 2. Toyota, 3. Tesla, 4. Chery, 5. Hyundai, 6. Isuzu, 7. BYD, 8. Suzuki

Not named in any answer: Zeekr, Land Rover, GWM, Jaecoo, Holden, Ferrari, MG, Jaguar, Haval, McLaren, Denza, Skoda, Aston Martin, XPENG, Renault, Mahindra, LDV, Ineos, Leapmotor and KGM.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How did search popularity change for Australia car brands in September 2026?

- In September 2026, Denza rose from 40th to 35th among car brands in Australia.
- In September 2026, Aston Martin fell from 32nd to 38th among car brands in Australia.

## Month by month

| Month | Aston Martin estimated searches | Aston Martin Share of Search | Aston Martin rank | Denza estimated searches | Denza Share of Search | Denza rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50.1K | 0.71% | 35 | 12.7K | 0.18% | 56 |
| Nov 2025 | 49.3K | 0.73% | 35 | 19.4K | 0.29% | 55 |
| Dec 2025 | 42K | 0.67% | 37 | 83.9K | 1.3% | 22 |
| Jan 2026 | 42.5K | 0.58% | 38 | 30K | 0.41% | 49 |
| Feb 2026 | 50.3K | 0.74% | 36 | 36K | 0.53% | 42 |
| Mar 2026 | 56.5K | 0.69% | 37 | 53.1K | 0.65% | 39 |
| Apr 2026 | 42K | 0.59% | 41 | 64.9K | 0.91% | 32 |
| May 2026 | 57.3K | 0.78% | 34 | 53.9K | 0.74% | 37 |
| Jun 2026 | 52.8K | 0.78% | 36 | 53.9K | 0.8% | 35 |
| Jul 2026 | 49.5K | 0.76% | 37 | 44.9K | 0.69% | 40 |
| Aug 2026 | 60.6K | 0.87% | 32 | 44.9K | 0.64% | 40 |
| Sep 2026 | 44.8K | 0.69% | 38 | 53.9K | 0.83% | 35 |

## How each brand is measured

Brandwave collects information about searches that people make online using Aston Martin’s and Denza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Aston Martin**: Measured on the search terms “aston martin”, “aston martin cars”, “aston martin dbx”, “aston martin vanquish” and “aston martin vantage”, summed into one figure.
- **Denza**: Measured on the search terms “denza” and “denza cars”, summed into one figure.

- [Aston Martin profile](/demand/au/brands/aston-martin)
- [Denza profile](/demand/au/brands/denza)
- [All car brands in Australia](/demand/au/categories/au-car-brands): The set both shares are measured inside, 57 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Aston Martin or Denza more popular in search?

In September 2026, Denza had more branded searches than Aston Martin among car brands in Australia. Denza had about 53,900 branded searches, while Aston Martin had 44,800. Denza made up 0.83% of all car brand searches we track, and Aston Martin accounted for 0.69%.

## Cite this page

Brandwave. "Aston Martin vs Denza: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aston-martin-vs-denza

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aston-martin-vs-denza. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.