---
title: "ASOS vs Princess Polly: Which is searched more in Australia?"
description: "Is ASOS or Princess Polly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/asos-vs-princess-polly"
publisher: "Brandwave"
---

# ASOS vs Princess Polly: Which is searched more in Australia?

Is ASOS or Princess Polly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online fashion retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ASOS and Princess Polly
- **Competitive set**: Online fashion retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **ASOS Share of Search**: 3.9%
- **Princess Polly Share of Search**: 10.7%

## Is ASOS or Princess Polly more popular in search?

- In September 2026, Princess Polly had more branded searches than ASOS among online fashion retailers in Australia. Princess Polly had about 368,000 branded searches, while ASOS had 135,000. Princess Polly made up 10.7% of all online fashion retailer searches we track, and ASOS accounted for 3.9%.
- Princess Polly was ahead of ASOS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASOS’s share of searches among online fashion retailers in Australia moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Princess Polly’s share of searches among online fashion retailers in Australia moved from 9.7% to 10.7%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for Australia online fashion retailers in September 2026?

- In September 2026, Princess Polly gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
- In September 2026, ASOS lost share of searches among online fashion retailers in Australia, from 4.6% to 3.9%.

## Month by month

| Month | ASOS estimated searches | ASOS Share of Search | ASOS rank | Princess Polly estimated searches | Princess Polly Share of Search | Princess Polly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 4.4% | 6 | 368K | 9.7% | 5 |
| Nov 2025 | 165K | 3.4% | 8 | 450K | 9.2% | 5 |
| Dec 2025 | 135K | 3.3% | 8 | 301K | 7.3% | 5 |
| Jan 2026 | 135K | 4.3% | 7 | 246K | 7.9% | 5 |
| Feb 2026 | 135K | 4.6% | 6 | 301K | 10.2% | 4 |
| Mar 2026 | 135K | 3.7% | 8 | 301K | 8.3% | 5 |
| Apr 2026 | 135K | 3.8% | 8 | 301K | 8.6% | 5 |
| May 2026 | 135K | 3.6% | 8 | 301K | 8.1% | 5 |
| Jun 2026 | 135K | 4% | 7 | 301K | 8.9% | 5 |
| Jul 2026 | 165K | 5.2% | 6 | 301K | 9.5% | 5 |
| Aug 2026 | 165K | 4.6% | 6 | 368K | 10.2% | 4 |
| Sep 2026 | 135K | 3.9% | 8 | 368K | 10.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using ASOS’s and Princess Polly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ASOS**: Measured on the search term “asos”.
- **Princess Polly**: Measured on the search term “princess polly”.

- [ASOS profile](/demand/au/brands/asos)
- [Princess Polly profile](/demand/au/brands/princess-polly)
- [All online fashion retailers in Australia](/demand/au/categories/au-online-fashion-retailers): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is ASOS or Princess Polly more popular in search?

In September 2026, Princess Polly had more branded searches than ASOS among online fashion retailers in Australia. Princess Polly had about 368,000 branded searches, while ASOS had 135,000. Princess Polly made up 10.7% of all online fashion retailer searches we track, and ASOS accounted for 3.9%.

## Cite this page

Brandwave. "ASOS vs Princess Polly: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/asos-vs-princess-polly

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/asos-vs-princess-polly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.