--- title: "ASICS vs New Balance: Which is searched more in Australia?" description: "Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/asics-vs-new-balance" publisher: "Brandwave" --- # ASICS vs New Balance: Which is searched more in Australia? Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and New Balance - **Competitive set**: Sneaker brands - **Market**: Australia - **Month measured**: Sep 2026 - **ASICS Share of Search**: 8.5% - **New Balance Share of Search**: 10.4% ## Is ASICS or New Balance more popular in search? - In September 2026, New Balance had more branded searches than ASICS among sneaker brands in Australia. New Balance had about 40,500 branded searches, while ASICS had 33,100. New Balance made up 10.4% of all sneaker brand searches we track, and ASICS accounted for 8.5%. - New Balance was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among sneaker brands in Australia moved from 7% to 8.5%, and its estimated monthly branded searches moved from 22.2K to 33.1K. - Across the 12 months ending September 2026, New Balance’s share of searches among sneaker brands in Australia held steady at 10.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K. ## Top sneaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. New Balance was listed before ASICS in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adidas | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nike | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Reebok | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Puma | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Converse | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Skechers | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | On | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | VEJA | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Vans | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Volley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allbirds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker brands - Asked ChatGPT "What are the best sneaker brands in Australia?": 1. New Balance, 2. ASICS, 3. Nike, 4. Adidas, 5. HOKA, 6. VEJA, 7. On, 8. Converse, 9. Puma - Asked ChatGPT "Which sneakers are most comfortable for everyday wear?": 1. HOKA, 2. New Balance, 3. ASICS, 4. On, 5. Skechers - Asked ChatGPT "What are the best women's sneakers?": 1. Nike, 2. HOKA, 3. ASICS, 4. Adidas - Searched Google, AI Overview "sneakers": 1. Reebok, 2. Adidas, 3. Converse, 4. New Balance, 5. ASICS - Searched Google, AI Overview "womens sneakers": 1. New Balance, 2. Puma, 3. Skechers, 4. Adidas, 5. Reebok Not named in any answer: Vans, Volley and Allbirds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia sneaker brands in September 2026? - In September 2026, New Balance overtook Skechers to rank 4th among sneaker brands in Australia, with 10.4% of the searches. - Estimated monthly branded searches for ASICS in Australia rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 7% | 6 | 33.1K | 10.4% | 4 | | Nov 2025 | 40.5K | 8.6% | 6 | 49.5K | 10.5% | 4 | | Dec 2025 | 33.1K | 7.5% | 6 | 49.5K | 11.2% | 4 | | Jan 2026 | 33.1K | 9% | 6 | 40.5K | 11.1% | 4 | | Feb 2026 | 27.1K | 9.1% | 6 | 33.1K | 11.1% | 4 | | Mar 2026 | 27.1K | 8.1% | 6 | 40.5K | 12.1% | 3 | | Apr 2026 | 27.1K | 7.2% | 7 | 33.1K | 8.8% | 6 | | May 2026 | 27.1K | 7.3% | 6 | 40.5K | 11% | 4 | | Jun 2026 | 33.1K | 8.8% | 6 | 40.5K | 10.7% | 4 | | Jul 2026 | 33.1K | 8.4% | 6 | 40.5K | 10.3% | 5 | | Aug 2026 | 33.1K | 8.1% | 6 | 40.5K | 9.9% | 5 | | Sep 2026 | 33.1K | 8.5% | 6 | 40.5K | 10.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search term “asics shoes”. - **New Balance**: Measured on the search term “new balance shoes”. - [ASICS profile](/demand/au/brands/asics) - [New Balance profile](/demand/au/brands/new-balance) - [All sneaker brands in Australia](/demand/au/categories/au-sneaker-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or New Balance more popular in search? In September 2026, New Balance had more branded searches than ASICS among sneaker brands in Australia. New Balance had about 40,500 branded searches, while ASICS had 33,100. New Balance made up 10.4% of all sneaker brand searches we track, and ASICS accounted for 8.5%. ## Cite this page Brandwave. "ASICS vs New Balance: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/asics-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/au/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.