--- title: "Arlo vs Swann: Which is searched more in Australia?" description: "Is Arlo or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/arlo-vs-swann" publisher: "Brandwave" --- # Arlo vs Swann: Which is searched more in Australia? Is Arlo or Swann more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arlo and Swann - **Competitive set**: Home security camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Arlo Share of Search**: 7.3% - **Swann Share of Search**: 2.7% ## Is Arlo or Swann more popular in search? - In September 2026, Arlo had more branded searches than Swann among home security camera brands in Australia. Arlo had about 9,900 branded searches, while Swann had 3,600. Arlo made up 7.3% of all home security camera brand searches we track, and Swann accounted for 2.7%. - Arlo was ahead of Swann in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia moved from 10.4% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Swann’s share of searches among home security camera brands in Australia moved from 3.1% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arlo and Swann were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia home security camera brands in September 2026? - In September 2026, Swann lost share of searches among home security camera brands in Australia, from 3.4% to 2.7%. - Estimated monthly branded searches for Arlo in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Month by month | Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Swann estimated searches | Swann Share of Search | Swann rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 10.4% | 4 | 4.4K | 3.1% | 8 | | Nov 2025 | 14.8K | 9.5% | 4 | 5.4K | 3.5% | 8 | | Dec 2025 | 12.1K | 8.7% | 4 | 4.4K | 3.2% | 8 | | Jan 2026 | 12.1K | 9.3% | 4 | 4.4K | 3.4% | 7 | | Feb 2026 | 12.1K | 10.9% | 3 | 3.6K | 3.2% | 8 | | Mar 2026 | 12.1K | 10.3% | 4 | 3.6K | 3.1% | 7 | | Apr 2026 | 12.1K | 10.3% | 4 | 3.6K | 3.1% | 8 | | May 2026 | 12.1K | 10.3% | 4 | 3.6K | 3.1% | 7 | | Jun 2026 | 12.1K | 9.1% | 4 | 4.4K | 3.3% | 7 | | Jul 2026 | 9.9K | 7.3% | 4 | 4.4K | 3.2% | 7 | | Aug 2026 | 9.9K | 7.6% | 5 | 4.4K | 3.4% | 7 | | Sep 2026 | 9.9K | 7.3% | 5 | 3.6K | 2.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Arlo’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arlo**: Measured on the search term “arlo”. - **Swann**: Measured on the search term “swann camera”. - [Arlo profile](/demand/au/brands/arlo) - [Swann profile](/demand/au/brands/swann) - [All home security camera brands in Australia](/demand/au/categories/au-home-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arlo or Swann more popular in search? In September 2026, Arlo had more branded searches than Swann among home security camera brands in Australia. Arlo had about 9,900 branded searches, while Swann had 3,600. Arlo made up 7.3% of all home security camera brand searches we track, and Swann accounted for 2.7%. ## Cite this page Brandwave. "Arlo vs Swann: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/arlo-vs-swann This page is also available as HTML at https://gobrandwave.com/demand/au/compare/arlo-vs-swann. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.