--- title: "Arlo vs Ring: Which is searched more in Australia?" description: "Is Arlo or Ring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/arlo-vs-ring-security" publisher: "Brandwave" --- # Arlo vs Ring: Which is searched more in Australia? Is Arlo or Ring more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home security camera brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arlo and Ring - **Competitive set**: Home security camera brands - **Market**: Australia - **Month measured**: Sep 2026 - **Arlo Share of Search**: 7.3% - **Ring Share of Search**: 40% ## Is Arlo or Ring more popular in search? - In September 2026, Ring had more branded searches than Arlo among home security camera brands in Australia. Ring had about 54,200 branded searches, while Arlo had 9,900. Ring made up 40% of all home security camera brand searches we track, and Arlo accounted for 7.3%. - Ring was ahead of Arlo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in Australia moved from 10.4% to 7.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K. - Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in Australia moved from 38.2% to 40%, and its estimated monthly branded searches held steady at 54.2K. ## Top home security camera brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Arlo and Ring were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Arlo and Ring were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TP-Link Tapo | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Eufy | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Reolink | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ring | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Nest | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Arlo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Hikvision | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Swann | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Uniden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home security camera brands - Asked ChatGPT "Which home security camera should I buy in Australia?": 1. TP-Link Tapo, 2. Reolink - Asked ChatGPT "What are the best security camera brands in Australia?": 1. Eufy, 2. Reolink, 3. TP-Link Tapo, 4. Arlo, 5. Swann, 6. Google Nest, 7. Hikvision - Asked ChatGPT "What's the best video doorbell?": 1. Eufy, 2. Ring, 3. Google Nest - Searched Google, AI Overview "security camera": 1. TP-Link Tapo, 2. Eufy - Searched Google, AI Overview "home security cameras": 1. TP-Link Tapo, 2. Eufy, 3. Hikvision Not named in any answer: Uniden. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia home security camera brands in September 2026? - In September 2026, Ring gained share of searches among home security camera brands in Australia, from 38.1% to 40%. - Estimated monthly branded searches for Arlo in Australia fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. ## Month by month | Month | Arlo estimated searches | Arlo Share of Search | Arlo rank | Ring estimated searches | Ring Share of Search | Ring rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 10.4% | 4 | 54.2K | 38.2% | 1 | | Nov 2025 | 14.8K | 9.5% | 4 | 54.2K | 34.8% | 1 | | Dec 2025 | 12.1K | 8.7% | 4 | 54.2K | 38.9% | 1 | | Jan 2026 | 12.1K | 9.3% | 4 | 54.2K | 41.6% | 1 | | Feb 2026 | 12.1K | 10.9% | 3 | 44.4K | 40% | 1 | | Mar 2026 | 12.1K | 10.3% | 4 | 44.4K | 37.9% | 1 | | Apr 2026 | 12.1K | 10.3% | 4 | 44.4K | 37.7% | 1 | | May 2026 | 12.1K | 10.3% | 4 | 44.4K | 37.9% | 1 | | Jun 2026 | 12.1K | 9.1% | 4 | 49.3K | 36.9% | 1 | | Jul 2026 | 9.9K | 7.3% | 4 | 54.2K | 39.8% | 1 | | Aug 2026 | 9.9K | 7.6% | 5 | 49.3K | 38.1% | 1 | | Sep 2026 | 9.9K | 7.3% | 5 | 54.2K | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Arlo’s and Ring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arlo**: Measured on the search term “arlo”. - **Ring**: Measured on the search terms “ring camera” and “ring doorbell”, summed into one figure. - [Arlo profile](/demand/au/brands/arlo) - [Ring profile](/demand/au/brands/ring-security) - [All home security camera brands in Australia](/demand/au/categories/au-home-security-camera-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arlo or Ring more popular in search? In September 2026, Ring had more branded searches than Arlo among home security camera brands in Australia. Ring had about 54,200 branded searches, while Arlo had 9,900. Ring made up 40% of all home security camera brand searches we track, and Arlo accounted for 7.3%. ## Cite this page Brandwave. "Arlo vs Ring: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/arlo-vs-ring-security This page is also available as HTML at https://gobrandwave.com/demand/au/compare/arlo-vs-ring-security. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.