--- title: "Archies vs Reef: Which is searched more in Australia?" description: "Is Archies or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thong and sandal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/archies-vs-reef-sandals" publisher: "Brandwave" --- # Archies vs Reef: Which is searched more in Australia? Is Archies or Reef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thong and sandal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Archies and Reef - **Competitive set**: Thong and sandal brands - **Market**: Australia - **Month measured**: Sep 2026 - **Archies Share of Search**: 9.3% - **Reef Share of Search**: 1% ## Is Archies or Reef more popular in search? - In September 2026, Archies had more branded searches than Reef among thong and sandal brands in Australia. Archies had about 49,500 branded searches, while Reef had 5,400. Archies made up 9.3% of all thong and sandal brand searches we track, and Reef accounted for 1%. - Archies was ahead of Reef in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia moved from 7.5% to 9.3%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Reef’s share of searches among thong and sandal brands in Australia moved from 0.99% to 1%, and its estimated monthly branded searches held steady at 5.4K. ## Top thong and sandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Archies and Reef were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Birkenstock | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Archies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Reef | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Crocs | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Havaianas | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about thong and sandal brands - Asked ChatGPT "What are the most comfortable thongs in Australia?": 1. Archies, 2. Reef, 3. Havaianas - Asked ChatGPT "Which sandal brand has the best arch support?": 1. Birkenstock - Asked ChatGPT "Which sandals are best for walking all day?": 1. Teva, 2. Ecco, 3. Birkenstock - Searched Google, AI Overview "thongs": named none of the brands we track - Searched Google, AI Overview "sandals": 1. Birkenstock, 2. Teva, 3. Crocs Not named in any answer: KEEN. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia thong and sandal brands in September 2026? - In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches. ## Month by month | Month | Archies estimated searches | Archies Share of Search | Archies rank | Reef estimated searches | Reef Share of Search | Reef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.5% | 3 | 5.4K | 0.99% | 6 | | Nov 2025 | 60.5K | 6.8% | 3 | 6.6K | 0.74% | 6 | | Dec 2025 | 74K | 8.1% | 3 | 9.9K | 1.1% | 6 | | Jan 2026 | 49.5K | 8.8% | 3 | 6.6K | 1.2% | 6 | | Feb 2026 | 27.1K | 7.4% | 3 | 4.4K | 1.2% | 6 | | Mar 2026 | 22.2K | 5.7% | 3 | 3.6K | 0.92% | 6 | | Apr 2026 | 18.1K | 5.2% | 3 | 2.9K | 0.83% | 6 | | May 2026 | 18.1K | 5.6% | 4 | 2.9K | 0.9% | 6 | | Jun 2026 | 18.1K | 5.6% | 4 | 2.4K | 0.74% | 6 | | Jul 2026 | 22.2K | 6.1% | 4 | 2.4K | 0.66% | 6 | | Aug 2026 | 27.1K | 6.7% | 4 | 3.6K | 0.88% | 6 | | Sep 2026 | 49.5K | 9.3% | 3 | 5.4K | 1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Archies’ and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Archies**: Measured on the search term “archies thongs”. - **Reef**: Measured on the search term “reef sandals”. - [Archies profile](/demand/au/brands/archies) - [Reef profile](/demand/au/brands/reef-sandals) - [All thong and sandal brands in Australia](/demand/au/categories/au-thong-and-sandal-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Archies or Reef more popular in search? In September 2026, Archies had more branded searches than Reef among thong and sandal brands in Australia. Archies had about 49,500 branded searches, while Reef had 5,400. Archies made up 9.3% of all thong and sandal brand searches we track, and Reef accounted for 1%. ## Cite this page Brandwave. "Archies vs Reef: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/archies-vs-reef-sandals This page is also available as HTML at https://gobrandwave.com/demand/au/compare/archies-vs-reef-sandals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.