--- title: "Archies vs Ecco: Which is searched more in Australia?" description: "Is Archies or Ecco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thong and sandal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/archies-vs-ecco-shoes" publisher: "Brandwave" --- # Archies vs Ecco: Which is searched more in Australia? Is Archies or Ecco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Thong and sandal brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Archies and Ecco - **Competitive set**: Thong and sandal brands - **Market**: Australia - **Month measured**: Sep 2026 - **Archies Share of Search**: 9.3% - **Ecco Share of Search**: 0.36% ## Is Archies or Ecco more popular in search? - In September 2026, Archies had more branded searches than Ecco among thong and sandal brands in Australia. Archies had about 49,500 branded searches, while Ecco had 1,900. Archies made up 9.3% of all thong and sandal brand searches we track, and Ecco accounted for 0.36%. - Archies was ahead of Ecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Archies’ share of searches among thong and sandal brands in Australia moved from 7.5% to 9.3%, and its estimated monthly branded searches moved from 40.5K to 49.5K. - Across the 12 months ending September 2026, Ecco’s share of searches among thong and sandal brands in Australia moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top thong and sandal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Archies and Ecco were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Archies and Ecco were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teva | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Birkenstock | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Archies | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Reef | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ecco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Crocs | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Havaianas | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KEEN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about thong and sandal brands - Asked ChatGPT "What are the most comfortable thongs in Australia?": 1. Archies, 2. Reef, 3. Havaianas - Asked ChatGPT "Which sandal brand has the best arch support?": 1. Birkenstock - Asked ChatGPT "Which sandals are best for walking all day?": 1. Teva, 2. Ecco, 3. Birkenstock - Searched Google, AI Overview "thongs": named none of the brands we track - Searched Google, AI Overview "sandals": 1. Birkenstock, 2. Teva, 3. Crocs Not named in any answer: KEEN. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia thong and sandal brands in September 2026? - In September 2026, Archies overtook Havaianas to rank 3rd among thong and sandal brands in Australia, with 9.3% of the searches. - Estimated monthly branded searches for Ecco in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Month by month | Month | Archies estimated searches | Archies Share of Search | Archies rank | Ecco estimated searches | Ecco Share of Search | Ecco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 7.5% | 3 | 2.4K | 0.44% | 8 | | Nov 2025 | 60.5K | 6.8% | 3 | 2.4K | 0.27% | 8 | | Dec 2025 | 74K | 8.1% | 3 | 2.9K | 0.32% | 8 | | Jan 2026 | 49.5K | 8.8% | 3 | 2.9K | 0.51% | 8 | | Feb 2026 | 27.1K | 7.4% | 3 | 1.9K | 0.52% | 8 | | Mar 2026 | 22.2K | 5.7% | 3 | 1.6K | 0.41% | 8 | | Apr 2026 | 18.1K | 5.2% | 3 | 1.3K | 0.37% | 8 | | May 2026 | 18.1K | 5.6% | 4 | 1K | 0.31% | 8 | | Jun 2026 | 18.1K | 5.6% | 4 | 1K | 0.31% | 8 | | Jul 2026 | 22.2K | 6.1% | 4 | 1K | 0.28% | 8 | | Aug 2026 | 27.1K | 6.7% | 4 | 1.3K | 0.32% | 8 | | Sep 2026 | 49.5K | 9.3% | 3 | 1.9K | 0.36% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Archies’ and Ecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Archies**: Measured on the search term “archies thongs”. - **Ecco**: Measured on the search term “ecco sandals”. - [Archies profile](/demand/au/brands/archies) - [Ecco profile](/demand/au/brands/ecco-shoes) - [All thong and sandal brands in Australia](/demand/au/categories/au-thong-and-sandal-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Archies or Ecco more popular in search? In September 2026, Archies had more branded searches than Ecco among thong and sandal brands in Australia. Archies had about 49,500 branded searches, while Ecco had 1,900. Archies made up 9.3% of all thong and sandal brand searches we track, and Ecco accounted for 0.36%. ## Cite this page Brandwave. "Archies vs Ecco: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/archies-vs-ecco-shoes This page is also available as HTML at https://gobrandwave.com/demand/au/compare/archies-vs-ecco-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.