--- title: "Archie Rose vs Sullivans Cove: Which is searched more in Australia?" description: "Is Archie Rose or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/archie-rose-vs-sullivans-cove" publisher: "Brandwave" --- # Archie Rose vs Sullivans Cove: Which is searched more in Australia? Is Archie Rose or Sullivans Cove more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Archie Rose and Sullivans Cove - **Competitive set**: Whisky brands - **Market**: Australia - **Month measured**: Sep 2026 - **Archie Rose Share of Search**: 30.8% - **Sullivans Cove Share of Search**: 13.6% ## Is Archie Rose or Sullivans Cove more popular in search? - In September 2026, Archie Rose had more branded searches than Sullivans Cove among whisky brands in Australia. Archie Rose had about 6,600 branded searches, while Sullivans Cove had 2,900. Archie Rose made up 30.8% of all whisky brand searches we track, and Sullivans Cove accounted for 13.6%. - Archie Rose was ahead of Sullivans Cove in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Archie Rose’s share of searches among whisky brands in Australia moved from 41.9% to 30.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending September 2026, Sullivans Cove’s share of searches among whisky brands in Australia moved from 15.3% to 13.6%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Archie Rose was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sullivans Cove was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sullivans Cove was listed before Archie Rose in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sullivans Cove | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Lark | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Starward | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Archie Rose | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Hellyers Road | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best Australian whisky?": 1. Sullivans Cove, 2. Starward, 3. Lark, 4. Archie Rose - Asked ChatGPT "Which Australian whisky distillery makes the best single malt?": 1. Sullivans Cove, 2. Hellyers Road, 3. Lark - Asked ChatGPT "What are the most popular whisky brands made in Australia?": 1. Starward, 2. Lark, 3. Sullivans Cove, 4. Archie Rose, 5. Hellyers Road - Searched Google, AI Overview "whisky": 1. Archie Rose, 2. Lark Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia whisky brands in September 2026? - In September 2026, Hellyers Road overtook Sullivans Cove to rank 4th among whisky brands in Australia, with 13.6% of the searches. - In September 2026, Sullivans Cove gained share of searches among whisky brands in Australia, from 12% to 13.6%. - In September 2026, Archie Rose lost share of searches among whisky brands in Australia, from 40.9% to 30.8%. ## Month by month | Month | Archie Rose estimated searches | Archie Rose Share of Search | Archie Rose rank | Sullivans Cove estimated searches | Sullivans Cove Share of Search | Sullivans Cove rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 41.9% | 1 | 3.6K | 15.3% | 4 | | Nov 2025 | 9.9K | 38.2% | 1 | 3.6K | 13.9% | 5 | | Dec 2025 | 12.1K | 35.5% | 1 | 4.4K | 12.9% | 5 | | Jan 2026 | 6.6K | 31.4% | 1 | 3.6K | 17.1% | 5 | | Feb 2026 | 5.4K | 32.7% | 1 | 2.4K | 14.5% | 5 | | Mar 2026 | 5.4K | 30.2% | 1 | 3.6K | 20.1% | 3 | | Apr 2026 | 6.6K | 33.7% | 1 | 3.6K | 18.4% | 3 | | May 2026 | 6.6K | 30.8% | 1 | 3.6K | 16.8% | 3 | | Jun 2026 | 6.6K | 32.7% | 1 | 2.9K | 14.4% | 4 | | Jul 2026 | 5.4K | 26.7% | 2 | 2.9K | 14.4% | 4 | | Aug 2026 | 9.9K | 40.9% | 1 | 2.9K | 12% | 4 | | Sep 2026 | 6.6K | 30.8% | 1 | 2.9K | 13.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Archie Rose’s and Sullivans Cove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Archie Rose**: Measured on the search term “archie rose”. - **Sullivans Cove**: Measured on the search term “sullivans cove”. - [Archie Rose profile](/demand/au/brands/archie-rose) - [Sullivans Cove profile](/demand/au/brands/sullivans-cove) - [All whisky brands in Australia](/demand/au/categories/au-whisky-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Archie Rose or Sullivans Cove more popular in search? In September 2026, Archie Rose had more branded searches than Sullivans Cove among whisky brands in Australia. Archie Rose had about 6,600 branded searches, while Sullivans Cove had 2,900. Archie Rose made up 30.8% of all whisky brand searches we track, and Sullivans Cove accounted for 13.6%. ## Cite this page Brandwave. "Archie Rose vs Sullivans Cove: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/archie-rose-vs-sullivans-cove This page is also available as HTML at https://gobrandwave.com/demand/au/compare/archie-rose-vs-sullivans-cove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.