--- title: "Appliances Online vs Kogan: Which is searched more in Australia?" description: "Is Appliances Online or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/appliances-online-vs-kogan" publisher: "Brandwave" --- # Appliances Online vs Kogan: Which is searched more in Australia? Is Appliances Online or Kogan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appliances Online and Kogan - **Competitive set**: Electronics retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Appliances Online Share of Search**: 3.4% - **Kogan Share of Search**: 4.1% ## Is Appliances Online or Kogan more popular in search? - In September 2026, Kogan had more branded searches than Appliances Online among electronics retailers in Australia. Kogan had about 201,000 branded searches, while Appliances Online had 165,000. Kogan made up 4.1% of all electronics retailer searches we track, and Appliances Online accounted for 3.4%. - Kogan was ahead of Appliances Online in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appliances Online’s share of searches among electronics retailers in Australia moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia moved from 4% to 4.1%, and its estimated monthly branded searches moved from 246K to 201K. ## Top electronics retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Appliances Online was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kogan did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JB Hi-Fi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | The Good Guys | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | PLE Computers | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Appliances Online | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Betta | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kogan | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bing Lee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about electronics retailers - Asked ChatGPT "Where should I buy electronics in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online - Asked ChatGPT "What are the best electronics stores in Australia?": 1. JB Hi-Fi, 2. PLE Computers, 3. The Good Guys, 4. Appliances Online, 5. Betta - Asked ChatGPT "What's the best place in Australia to buy a TV?": 1. JB Hi-Fi, 2. The Good Guys, 3. Appliances Online, 4. Betta - Searched Google, AI Overview "electronics store": named none of the brands we track Not named in any answer: Harvey Norman, Kogan and Bing Lee. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%. - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. ## Month by month | Month | Appliances Online estimated searches | Appliances Online Share of Search | Appliances Online rank | Kogan estimated searches | Kogan Share of Search | Kogan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 3.3% | 5 | 246K | 4% | 4 | | Nov 2025 | 246K | 2.7% | 5 | 368K | 4.1% | 4 | | Dec 2025 | 201K | 2.2% | 5 | 368K | 4.1% | 4 | | Jan 2026 | 201K | 3.6% | 5 | 246K | 4.4% | 4 | | Feb 2026 | 165K | 3.8% | 5 | 201K | 4.6% | 4 | | Mar 2026 | 201K | 3.8% | 5 | 246K | 4.7% | 4 | | Apr 2026 | 201K | 4.3% | 4 | 201K | 4.3% | 5 | | May 2026 | 201K | 4.2% | 5 | 246K | 5.2% | 4 | | Jun 2026 | 246K | 4.4% | 4 | 246K | 4.4% | 5 | | Jul 2026 | 201K | 4.4% | 5 | 246K | 5.3% | 4 | | Aug 2026 | 201K | 4.4% | 5 | 246K | 5.4% | 4 | | Sep 2026 | 165K | 3.4% | 5 | 201K | 4.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Appliances Online’s and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appliances Online**: Measured on the search term “appliances online”. - **Kogan**: Measured on the search term “kogan”. - [Appliances Online profile](/demand/au/brands/appliances-online) - [Kogan profile](/demand/au/brands/kogan) - [All electronics retailers in Australia](/demand/au/categories/au-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appliances Online or Kogan more popular in search? In September 2026, Kogan had more branded searches than Appliances Online among electronics retailers in Australia. Kogan had about 201,000 branded searches, while Appliances Online had 165,000. Kogan made up 4.1% of all electronics retailer searches we track, and Appliances Online accounted for 3.4%. ## Cite this page Brandwave. "Appliances Online vs Kogan: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/appliances-online-vs-kogan This page is also available as HTML at https://gobrandwave.com/demand/au/compare/appliances-online-vs-kogan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.