--- title: "Appliances Online vs Bing Lee: Which is searched more in Australia?" description: "Is Appliances Online or Bing Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/appliances-online-vs-bing-lee" publisher: "Brandwave" --- # Appliances Online vs Bing Lee: Which is searched more in Australia? Is Appliances Online or Bing Lee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electronics retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Appliances Online and Bing Lee - **Competitive set**: Electronics retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Appliances Online Share of Search**: 3.4% - **Bing Lee Share of Search**: 1.5% ## Is Appliances Online or Bing Lee more popular in search? - In September 2026, Appliances Online had more branded searches than Bing Lee among electronics retailers in Australia. Appliances Online had about 165,000 branded searches, while Bing Lee had 74,000. Appliances Online made up 3.4% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. - Appliances Online was ahead of Bing Lee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Appliances Online’s share of searches among electronics retailers in Australia moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Bing Lee’s share of searches among electronics retailers in Australia held steady at 1.5%, and its estimated monthly branded searches moved from 90.5K to 74K. ## How did search popularity change for Australia electronics retailers in September 2026? - In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%. - Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Month by month | Month | Appliances Online estimated searches | Appliances Online Share of Search | Appliances Online rank | Bing Lee estimated searches | Bing Lee Share of Search | Bing Lee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 3.3% | 5 | 90.5K | 1.5% | 6 | | Nov 2025 | 246K | 2.7% | 5 | 165K | 1.8% | 6 | | Dec 2025 | 201K | 2.2% | 5 | 135K | 1.5% | 6 | | Jan 2026 | 201K | 3.6% | 5 | 110K | 2% | 6 | | Feb 2026 | 165K | 3.8% | 5 | 90.5K | 2.1% | 6 | | Mar 2026 | 201K | 3.8% | 5 | 90.5K | 1.7% | 6 | | Apr 2026 | 201K | 4.3% | 4 | 90.5K | 1.9% | 6 | | May 2026 | 201K | 4.2% | 5 | 90.5K | 1.9% | 6 | | Jun 2026 | 246K | 4.4% | 4 | 135K | 2.4% | 6 | | Jul 2026 | 201K | 4.4% | 5 | 90.5K | 2% | 6 | | Aug 2026 | 201K | 4.4% | 5 | 90.5K | 2% | 6 | | Sep 2026 | 165K | 3.4% | 5 | 74K | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Appliances Online’s and Bing Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Appliances Online**: Measured on the search term “appliances online”. - **Bing Lee**: Measured on the search term “bing lee”. - [Appliances Online profile](/demand/au/brands/appliances-online) - [Bing Lee profile](/demand/au/brands/bing-lee) - [All electronics retailers in Australia](/demand/au/categories/au-electronics-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Appliances Online or Bing Lee more popular in search? In September 2026, Appliances Online had more branded searches than Bing Lee among electronics retailers in Australia. Appliances Online had about 165,000 branded searches, while Bing Lee had 74,000. Appliances Online made up 3.4% of all electronics retailer searches we track, and Bing Lee accounted for 1.5%. ## Cite this page Brandwave. "Appliances Online vs Bing Lee: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/appliances-online-vs-bing-lee This page is also available as HTML at https://gobrandwave.com/demand/au/compare/appliances-online-vs-bing-lee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.