--- title: "Apple TV 4K vs Hubbl: Which is searched more in Australia?" description: "Is Apple TV 4K or Hubbl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/apple-tv-4k-vs-hubbl" publisher: "Brandwave" --- # Apple TV 4K vs Hubbl: Which is searched more in Australia? Is Apple TV 4K or Hubbl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple TV 4K and Hubbl - **Competitive set**: Streaming device brands - **Market**: Australia - **Month measured**: Sep 2026 - **Apple TV 4K Share of Search**: 11.8% - **Hubbl Share of Search**: 14.5% ## Is Apple TV 4K or Hubbl more popular in search? - In September 2026, Hubbl had more branded searches than Apple TV 4K among streaming device brands in Australia. Hubbl had about 22,200 branded searches, while Apple TV 4K had 18,100. Hubbl made up 14.5% of all streaming device brand searches we track, and Apple TV 4K accounted for 11.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Apple TV 4K took it in June 2026, Hubbl took it in September 2026. - Across the 12 months ending September 2026, Apple TV 4K’s share of searches among streaming device brands in Australia moved from 7.2% to 11.8%, and its estimated monthly branded searches moved from 12.1K to 18.1K. - Across the 12 months ending September 2026, Hubbl’s share of searches among streaming device brands in Australia moved from 24.1% to 14.5%, and its estimated monthly branded searches moved from 40.5K to 22.2K. ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple TV 4K was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hubbl was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apple TV 4K was listed before Hubbl in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Fire TV Stick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Chromecast | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nvidia Shield | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hubbl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Roku | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device should I buy for my TV in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Asked ChatGPT "What are the best TV streaming devices in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Nvidia Shield, 5. Hubbl, 6. Fetch, 7. Roku - Asked ChatGPT "What's the best streaming stick for an older TV?": 1. Amazon Fire TV Stick, 2. Apple TV 4K - Searched Google, AI Overview "streaming device": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K - Searched Google, AI Overview "media player": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streaming device brands in September 2026? - In September 2026, Apple TV 4K lost share of searches among streaming device brands in Australia, from 19.5% to 11.8%. - In September 2026, Hubbl lost share of searches among streaming device brands in Australia, from 16% to 14.5%. ## Month by month | Month | Apple TV 4K estimated searches | Apple TV 4K Share of Search | Apple TV 4K rank | Hubbl estimated searches | Hubbl Share of Search | Hubbl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 7.2% | 5 | 40.5K | 24.1% | 2 | | Nov 2025 | 18.1K | 10.3% | 3 | 40.5K | 23% | 2 | | Dec 2025 | 12.1K | 6.5% | 5 | 40.5K | 21.7% | 2 | | Jan 2026 | 9.9K | 6% | 5 | 40.5K | 24.7% | 2 | | Feb 2026 | 8.1K | 5.5% | 5 | 49.5K | 33.4% | 2 | | Mar 2026 | 14.8K | 8.8% | 3 | 60.5K | 36% | 1 | | Apr 2026 | 9.9K | 6.4% | 5 | 33.1K | 21.3% | 2 | | May 2026 | 27.1K | 15.3% | 2 | 27.1K | 15.3% | 3 | | Jun 2026 | 60.5K | 27.6% | 2 | 27.1K | 12.4% | 3 | | Jul 2026 | 60.5K | 28.6% | 2 | 27.1K | 12.8% | 3 | | Aug 2026 | 33.1K | 19.5% | 2 | 27.1K | 16% | 3 | | Sep 2026 | 18.1K | 11.8% | 3 | 22.2K | 14.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple TV 4K’s and Hubbl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple TV 4K**: Measured on the search term “apple tv 4k”. - **Hubbl**: Measured on the search term “hubbl”. - [Apple TV 4K profile](/demand/au/brands/apple-tv-4k) - [Hubbl profile](/demand/au/brands/hubbl) - [All streaming device brands in Australia](/demand/au/categories/au-streaming-device-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple TV 4K or Hubbl more popular in search? In September 2026, Hubbl had more branded searches than Apple TV 4K among streaming device brands in Australia. Hubbl had about 22,200 branded searches, while Apple TV 4K had 18,100. Hubbl made up 14.5% of all streaming device brand searches we track, and Apple TV 4K accounted for 11.8%. ## Cite this page Brandwave. "Apple TV 4K vs Hubbl: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/apple-tv-4k-vs-hubbl This page is also available as HTML at https://gobrandwave.com/demand/au/compare/apple-tv-4k-vs-hubbl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.