--- title: "Aperol vs Galliano: Which is searched more in Australia?" description: "Is Aperol or Galliano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aperol-vs-galliano" publisher: "Brandwave" --- # Aperol vs Galliano: Which is searched more in Australia? Is Aperol or Galliano more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aperol and Galliano - **Competitive set**: Liqueur brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aperol Share of Search**: 14.2% - **Galliano Share of Search**: 0.31% ## Is Aperol or Galliano more popular in search? - In September 2026, Aperol had more branded searches than Galliano among liqueur brands in Australia. Aperol had about 18,100 branded searches, while Galliano had 390. Aperol made up 14.2% of all liqueur brand searches we track, and Galliano accounted for 0.31%. - Aperol was ahead of Galliano in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aperol’s share of searches among liqueur brands in Australia moved from 14.9% to 14.2%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Galliano’s share of searches among liqueur brands in Australia moved from 0.26% to 0.31%, and its estimated monthly branded searches moved from 320 to 390. ## Top liqueur brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Aperol nor Galliano showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about liqueur brands - Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord - Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain - Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43 - Searched Google, AI Overview "liqueur": named none of the brands we track Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia liqueur brands in September 2026? - In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches. - Estimated monthly branded searches for Galliano in Australia rose 21.9% over 12 measured months, from 320 to 390 in September 2026. ## Month by month | Month | Aperol estimated searches | Aperol Share of Search | Aperol rank | Galliano estimated searches | Galliano Share of Search | Galliano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 14.9% | 2 | 320 | 0.26% | 14 | | Nov 2025 | 18.1K | 13.2% | 2 | 320 | 0.23% | 14 | | Dec 2025 | 33.1K | 12.5% | 2 | 480 | 0.18% | 14 | | Jan 2026 | 22.2K | 17.2% | 1 | 260 | 0.2% | 14 | | Feb 2026 | 12.1K | 12.5% | 3 | 210 | 0.22% | 14 | | Mar 2026 | 12.1K | 12.1% | 3 | 210 | 0.21% | 14 | | Apr 2026 | 12.1K | 11.6% | 3 | 260 | 0.25% | 14 | | May 2026 | 12.1K | 11% | 3 | 260 | 0.24% | 14 | | Jun 2026 | 12.1K | 11.6% | 3 | 210 | 0.2% | 14 | | Jul 2026 | 12.1K | 10.7% | 4 | 210 | 0.19% | 14 | | Aug 2026 | 14.8K | 12.4% | 3 | 260 | 0.22% | 14 | | Sep 2026 | 18.1K | 14.2% | 2 | 390 | 0.31% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Aperol’s and Galliano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aperol**: Measured on the search term “aperol”. - **Galliano**: Measured on the search term “galliano liqueur”. - [Aperol profile](/demand/au/brands/aperol) - [Galliano profile](/demand/au/brands/galliano) - [All liqueur brands in Australia](/demand/au/categories/au-liqueur-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aperol or Galliano more popular in search? In September 2026, Aperol had more branded searches than Galliano among liqueur brands in Australia. Aperol had about 18,100 branded searches, while Galliano had 390. Aperol made up 14.2% of all liqueur brand searches we track, and Galliano accounted for 0.31%. ## Cite this page Brandwave. "Aperol vs Galliano: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aperol-vs-galliano This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aperol-vs-galliano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.