--- title: "Aperol vs Baileys: Which is searched more in Australia?" description: "Is Aperol or Baileys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/aperol-vs-baileys" publisher: "Brandwave" --- # Aperol vs Baileys: Which is searched more in Australia? Is Aperol or Baileys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Liqueur brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Aperol and Baileys - **Competitive set**: Liqueur brands - **Market**: Australia - **Month measured**: Sep 2026 - **Aperol Share of Search**: 14.2% - **Baileys Share of Search**: 21.3% ## Is Aperol or Baileys more popular in search? - In September 2026, Baileys had more branded searches than Aperol among liqueur brands in Australia. Baileys had about 27,100 branded searches, while Aperol had 18,100. Baileys made up 21.3% of all liqueur brand searches we track, and Aperol accounted for 14.2%. - Baileys was ahead of Aperol in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Aperol’s share of searches among liqueur brands in Australia moved from 14.9% to 14.2%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Baileys’ share of searches among liqueur brands in Australia moved from 18.3% to 21.3%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top liqueur brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Baileys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Aperol did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cointreau | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Baileys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Kahlúa | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Disaronno | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Chambord | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Grand Marnier | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | St-Germain | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Licor 43 | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Aperol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Jägermeister | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frangelico | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tia Maria | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Midori | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Galliano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about liqueur brands - Asked ChatGPT "Which liqueur should I buy for cocktails?": 1. Cointreau, 2. Kahlúa, 3. St-Germain, 4. Chambord - Asked ChatGPT "What are the best liqueur brands?": 1. Cointreau, 2. Grand Marnier, 3. Chambord, 4. Kahlúa, 5. Baileys, 6. Disaronno, 7. St-Germain - Asked ChatGPT "What's a good liqueur to have after dinner?": 1. Baileys, 2. Disaronno, 3. Cointreau, 4. Licor 43 - Searched Google, AI Overview "liqueur": named none of the brands we track Not named in any answer: Aperol, Jägermeister, Frangelico, Tia Maria, Midori and Galliano. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia liqueur brands in September 2026? - In September 2026, Aperol overtook Jägermeister to rank 2nd among liqueur brands in Australia, with 14.2% of the searches. - In September 2026, Baileys gained share of searches among liqueur brands in Australia, from 18.6% to 21.3%. ## Month by month | Month | Aperol estimated searches | Aperol Share of Search | Aperol rank | Baileys estimated searches | Baileys Share of Search | Baileys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 14.9% | 2 | 22.2K | 18.3% | 1 | | Nov 2025 | 18.1K | 13.2% | 2 | 33.1K | 24.1% | 1 | | Dec 2025 | 33.1K | 12.5% | 2 | 74K | 27.9% | 1 | | Jan 2026 | 22.2K | 17.2% | 1 | 22.2K | 17.2% | 2 | | Feb 2026 | 12.1K | 12.5% | 3 | 18.1K | 18.7% | 1 | | Mar 2026 | 12.1K | 12.1% | 3 | 22.2K | 22.1% | 1 | | Apr 2026 | 12.1K | 11.6% | 3 | 22.2K | 21.2% | 1 | | May 2026 | 12.1K | 11% | 3 | 22.2K | 20.3% | 1 | | Jun 2026 | 12.1K | 11.6% | 3 | 18.1K | 17.4% | 1 | | Jul 2026 | 12.1K | 10.7% | 4 | 22.2K | 19.6% | 1 | | Aug 2026 | 14.8K | 12.4% | 3 | 22.2K | 18.6% | 1 | | Sep 2026 | 18.1K | 14.2% | 2 | 27.1K | 21.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Aperol’s and Baileys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Aperol**: Measured on the search term “aperol”. - **Baileys**: Measured on the search term “baileys”. - [Aperol profile](/demand/au/brands/aperol) - [Baileys profile](/demand/au/brands/baileys) - [All liqueur brands in Australia](/demand/au/categories/au-liqueur-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Aperol or Baileys more popular in search? In September 2026, Baileys had more branded searches than Aperol among liqueur brands in Australia. Baileys had about 27,100 branded searches, while Aperol had 18,100. Baileys made up 21.3% of all liqueur brand searches we track, and Aperol accounted for 14.2%. ## Cite this page Brandwave. "Aperol vs Baileys: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/aperol-vs-baileys This page is also available as HTML at https://gobrandwave.com/demand/au/compare/aperol-vs-baileys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.