--- title: "Anytime Fitness vs Fitness First: Which is searched more in Australia?" description: "Is Anytime Fitness or Fitness First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/anytime-fitness-vs-fitness-first" publisher: "Brandwave" --- # Anytime Fitness vs Fitness First: Which is searched more in Australia? Is Anytime Fitness or Fitness First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gym chains set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anytime Fitness and Fitness First - **Competitive set**: Gym chains - **Market**: Australia - **Month measured**: Sep 2026 - **Anytime Fitness Share of Search**: 52.8% - **Fitness First Share of Search**: 7.1% ## Is Anytime Fitness or Fitness First more popular in search? - In September 2026, Anytime Fitness had more branded searches than Fitness First among gym chains in Australia. Anytime Fitness had about 301,000 branded searches, while Fitness First had 40,500. Anytime Fitness made up 52.8% of all gym chain searches we track, and Fitness First accounted for 7.1%. - Anytime Fitness was ahead of Fitness First in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anytime Fitness’ share of searches among gym chains in Australia moved from 51.6% to 52.8%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Fitness First’s share of searches among gym chains in Australia moved from 8.5% to 7.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K. ## Top gym chains in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Anytime Fitness was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fitness First was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anytime Fitness was listed before Fitness First in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Anytime Fitness | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Revo Fitness | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Jetts | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Goodlife Health Clubs | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Fitness First | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Plus Fitness | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Snap Fitness | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | F45 Training | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about gym chains - Asked ChatGPT "Which gym should I join in Australia?": 1. Revo Fitness, 2. Anytime Fitness, 3. Goodlife Health Clubs, 4. Jetts, 5. Fitness First - Asked ChatGPT "What are the best gym chains in Australia?": 1. Anytime Fitness, 2. Fitness First, 3. Goodlife Health Clubs, 4. Jetts, 5. Plus Fitness, 6. Revo Fitness, 7. Snap Fitness - Asked ChatGPT "What's the cheapest good gym membership in Australia?": 1. Revo Fitness, 2. Jetts - Searched Google, AI Overview "gym membership": 1. Anytime Fitness, 2. Snap Fitness, 3. Plus Fitness, 4. Jetts Not named in any answer: F45 Training. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia gym chains in September 2026? - In September 2026, Anytime Fitness gained share of searches among gym chains in Australia, from 50.1% to 52.8%. - Estimated monthly branded searches for Fitness First in Australia fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## Month by month | Month | Anytime Fitness estimated searches | Anytime Fitness Share of Search | Anytime Fitness rank | Fitness First estimated searches | Fitness First Share of Search | Fitness First rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 51.6% | 1 | 60.5K | 8.5% | 4 | | Nov 2025 | 368K | 50.5% | 1 | 60.5K | 8.3% | 5 | | Dec 2025 | 368K | 52.9% | 1 | 60.5K | 8.7% | 4 | | Jan 2026 | 450K | 52% | 1 | 74K | 8.5% | 4 | | Feb 2026 | 368K | 51.8% | 1 | 60.5K | 8.5% | 4 | | Mar 2026 | 450K | 57.8% | 1 | 60.5K | 7.8% | 4 | | Apr 2026 | 301K | 50.7% | 1 | 49.5K | 8.3% | 5 | | May 2026 | 301K | 51.5% | 1 | 40.5K | 6.9% | 5 | | Jun 2026 | 301K | 52.6% | 1 | 40.5K | 7.1% | 5 | | Jul 2026 | 301K | 52.9% | 1 | 40.5K | 7.1% | 5 | | Aug 2026 | 301K | 50.1% | 1 | 40.5K | 6.7% | 5 | | Sep 2026 | 301K | 52.8% | 1 | 40.5K | 7.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Anytime Fitness’ and Fitness First’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anytime Fitness**: Measured on the search term “anytime fitness”. - **Fitness First**: Measured on the search term “fitness first”. - [Anytime Fitness profile](/demand/au/brands/anytime-fitness) - [Fitness First profile](/demand/au/brands/fitness-first) - [All gym chains in Australia](/demand/au/categories/au-gym-chains): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anytime Fitness or Fitness First more popular in search? In September 2026, Anytime Fitness had more branded searches than Fitness First among gym chains in Australia. Anytime Fitness had about 301,000 branded searches, while Fitness First had 40,500. Anytime Fitness made up 52.8% of all gym chain searches we track, and Fitness First accounted for 7.1%. ## Cite this page Brandwave. "Anytime Fitness vs Fitness First: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/anytime-fitness-vs-fitness-first This page is also available as HTML at https://gobrandwave.com/demand/au/compare/anytime-fitness-vs-fitness-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.