--- title: "Anua vs Beauty of Joseon: Which is searched more in Australia?" description: "Is Anua or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/anua-vs-beauty-of-joseon" publisher: "Brandwave" --- # Anua vs Beauty of Joseon: Which is searched more in Australia? Is Anua or Beauty of Joseon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anua and Beauty of Joseon - **Competitive set**: Korean skincare brands - **Market**: Australia - **Month measured**: Sep 2026 - **Anua Share of Search**: 9.7% - **Beauty of Joseon Share of Search**: 14.6% ## Is Anua or Beauty of Joseon more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Anua among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Anua had 14,800. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Anua accounted for 9.7%. - Beauty of Joseon was ahead of Anua in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anua’s share of searches among Korean skincare brands in Australia moved from 6.7% to 9.7%, and its estimated monthly branded searches moved from 8.1K to 14.8K. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among Korean skincare brands in Australia moved from 18.3% to 14.6%, and its estimated monthly branded searches held steady at 22.2K. ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beauty of Joseon appeared in all five answers. Anua was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beauty of Joseon was listed before Anua in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches. - In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%. ## Month by month | Month | Anua estimated searches | Anua Share of Search | Anua rank | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 6.7% | 5 | 22.2K | 18.3% | 2 | | Nov 2025 | 9.9K | 6.1% | 5 | 27.1K | 16.8% | 3 | | Dec 2025 | 9.9K | 7.4% | 5 | 22.2K | 16.5% | 3 | | Jan 2026 | 9.9K | 7.1% | 4 | 27.1K | 19.4% | 2 | | Feb 2026 | 8.1K | 7.5% | 4 | 18.1K | 16.7% | 2 | | Mar 2026 | 9.9K | 8.3% | 4 | 18.1K | 15.2% | 2 | | Apr 2026 | 9.9K | 7.8% | 4 | 22.2K | 17.4% | 2 | | May 2026 | 12.1K | 8.1% | 4 | 22.2K | 14.9% | 2 | | Jun 2026 | 12.1K | 8.4% | 4 | 18.1K | 12.6% | 2 | | Jul 2026 | 12.1K | 7.4% | 4 | 22.2K | 13.5% | 2 | | Aug 2026 | 12.1K | 7.3% | 4 | 22.2K | 13.4% | 2 | | Sep 2026 | 14.8K | 9.7% | 3 | 22.2K | 14.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Anua’s and Beauty of Joseon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anua**: Measured on the search term “anua”. - **Beauty of Joseon**: Measured on the search term “beauty of joseon”. - [Anua profile](/demand/au/brands/anua) - [Beauty of Joseon profile](/demand/au/brands/beauty-of-joseon) - [All Korean skincare brands in Australia](/demand/au/categories/au-korean-skincare-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anua or Beauty of Joseon more popular in search? In September 2026, Beauty of Joseon had more branded searches than Anua among Korean skincare brands in Australia. Beauty of Joseon had about 22,200 branded searches, while Anua had 14,800. Beauty of Joseon made up 14.6% of all Korean skincare brand searches we track, and Anua accounted for 9.7%. ## Cite this page Brandwave. "Anua vs Beauty of Joseon: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/anua-vs-beauty-of-joseon This page is also available as HTML at https://gobrandwave.com/demand/au/compare/anua-vs-beauty-of-joseon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.