--- title: "Angus & Coote vs Shiels: Which is searched more in Australia?" description: "Is Angus & Coote or Shiels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/angus-and-coote-vs-shiels" publisher: "Brandwave" --- # Angus & Coote vs Shiels: Which is searched more in Australia? Is Angus & Coote or Shiels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Angus & Coote and Shiels - **Competitive set**: Jewellery retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Angus & Coote Share of Search**: 9.9% - **Shiels Share of Search**: 8.1% ## Is Angus & Coote or Shiels more popular in search? - In September 2026, Angus & Coote had more branded searches than Shiels among jewellery retailers in Australia. Angus & Coote had about 60,500 branded searches, while Shiels had 49,500. Angus & Coote made up 9.9% of all jewellery retailer searches we track, and Shiels accounted for 8.1%. - Angus & Coote was ahead of Shiels in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Angus & Coote’s share of searches among jewellery retailers in Australia moved from 9.3% to 9.9%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Shiels’ share of searches among jewellery retailers in Australia moved from 7.6% to 8.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top jewellery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shiels was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Angus & Coote did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cullen Jewellery | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Larsen Jewellery | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Shiels | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Michael Hill | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Prouds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lovisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angus & Coote | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goldmark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery retailers - Asked ChatGPT "Where should I buy an engagement ring in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery, 3. Michael Hill - Asked ChatGPT "What are the best jewellery stores in Australia?": 1. Larsen Jewellery, 2. Cullen Jewellery - Asked ChatGPT "Which jewellery store in Australia has the best value on gold and diamonds?": 1. Cullen Jewellery, 2. Shiels - Searched Google, AI Overview "jewellery stores": named none of the brands we track - Searched Google, AI Overview "engagement rings": 1. Michael Hill Not named in any answer: Prouds, Lovisa, Angus & Coote, Pandora and Goldmark. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia jewellery retailers in September 2026? - Estimated monthly branded searches for Angus & Coote in Australia fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Shiels in Australia fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Angus & Coote estimated searches | Angus & Coote Share of Search | Angus & Coote rank | Shiels estimated searches | Shiels Share of Search | Shiels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 9.3% | 4 | 60.5K | 7.6% | 5 | | Nov 2025 | 90.5K | 7.7% | 5 | 90.5K | 7.7% | 6 | | Dec 2025 | 110K | 9.9% | 5 | 110K | 9.9% | 6 | | Jan 2026 | 74K | 10.3% | 4 | 60.5K | 8.4% | 5 | | Feb 2026 | 60.5K | 9.4% | 4 | 49.5K | 7.7% | 5 | | Mar 2026 | 60.5K | 10.4% | 4 | 49.5K | 8.5% | 5 | | Apr 2026 | 60.5K | 9.9% | 4 | 49.5K | 8.1% | 5 | | May 2026 | 60.5K | 9.7% | 4 | 49.5K | 7.9% | 6 | | Jun 2026 | 60.5K | 10.5% | 4 | 49.5K | 8.6% | 5 | | Jul 2026 | 60.5K | 10.5% | 4 | 49.5K | 8.6% | 5 | | Aug 2026 | 60.5K | 9.7% | 4 | 49.5K | 8% | 5 | | Sep 2026 | 60.5K | 9.9% | 4 | 49.5K | 8.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Angus & Coote’s and Shiels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Angus & Coote**: Measured on the search terms “angus & coote” and “angus and coote”, summed into one figure. - **Shiels**: Measured on the search term “shiels”. - [Angus & Coote profile](/demand/au/brands/angus-and-coote) - [Shiels profile](/demand/au/brands/shiels) - [All jewellery retailers in Australia](/demand/au/categories/au-jewellery-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Angus & Coote or Shiels more popular in search? In September 2026, Angus & Coote had more branded searches than Shiels among jewellery retailers in Australia. Angus & Coote had about 60,500 branded searches, while Shiels had 49,500. Angus & Coote made up 9.9% of all jewellery retailer searches we track, and Shiels accounted for 8.1%. ## Cite this page Brandwave. "Angus & Coote vs Shiels: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/angus-and-coote-vs-shiels This page is also available as HTML at https://gobrandwave.com/demand/au/compare/angus-and-coote-vs-shiels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.