--- title: "Amplifon vs Specsavers: Which is searched more in Australia?" description: "Is Amplifon or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing clinics set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amplifon-vs-specsavers" publisher: "Brandwave" --- # Amplifon vs Specsavers: Which is searched more in Australia? Is Amplifon or Specsavers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hearing clinics set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amplifon and Specsavers - **Competitive set**: Hearing clinics - **Market**: Australia - **Month measured**: Sep 2026 - **Amplifon Share of Search**: 33.3% - **Specsavers Share of Search**: 3.6% ## Is Amplifon or Specsavers more popular in search? - In September 2026, Amplifon had more branded searches than Specsavers among hearing clinics in Australia. Amplifon had about 14,800 branded searches, while Specsavers had 1,600. Amplifon made up 33.3% of all hearing clinic searches we track, and Specsavers accounted for 3.6%. - Amplifon was ahead of Specsavers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amplifon’s share of searches among hearing clinics in Australia moved from 32.8% to 33.3%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Specsavers’ share of searches among hearing clinics in Australia moved from 2.9% to 3.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top hearing clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Amplifon and Specsavers were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hearing Australia | 3 of 3 | 1 of 1 | 4 of 4 | | Amplifon | 1 of 3 | 0 of 1 | 1 of 4 | | Specsavers | 1 of 3 | 0 of 1 | 1 of 4 | | Bay Audio | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about hearing clinics - Asked ChatGPT "Where's the best place to get a hearing test in Australia?": 1. Hearing Australia - Asked ChatGPT "Which hearing clinic in Australia has the best hearing aids?": 1. Hearing Australia - Asked ChatGPT "What are the biggest hearing clinic chains in Australia?": 1. Amplifon, 2. Hearing Australia, 3. Specsavers, 4. Bay Audio - Searched Google, AI Overview "hearing test": 1. Hearing Australia Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia hearing clinics in September 2026? - In September 2026, Amplifon gained share of searches among hearing clinics in Australia, from 29.1% to 33.3%. - Estimated monthly branded searches for Specsavers in Australia rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Month by month | Month | Amplifon estimated searches | Amplifon Share of Search | Amplifon rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 32.8% | 2 | 1.3K | 2.9% | 4 | | Nov 2025 | 14.8K | 33% | 2 | 1.3K | 2.9% | 4 | | Dec 2025 | 12.1K | 33.1% | 2 | 1K | 2.7% | 4 | | Jan 2026 | 14.8K | 33% | 2 | 1.3K | 2.9% | 4 | | Feb 2026 | 12.1K | 28.9% | 2 | 1.3K | 3.1% | 4 | | Mar 2026 | 18.1K | 33.5% | 2 | 1.6K | 3% | 3 | | Apr 2026 | 14.8K | 33.5% | 2 | 1.3K | 2.9% | 3 | | May 2026 | 14.8K | 33% | 2 | 1.6K | 3.6% | 3 | | Jun 2026 | 14.8K | 33.5% | 2 | 1.3K | 2.9% | 3 | | Jul 2026 | 14.8K | 33.3% | 2 | 1.3K | 2.9% | 4 | | Aug 2026 | 14.8K | 29.1% | 2 | 1.6K | 3.1% | 3 | | Sep 2026 | 14.8K | 33.3% | 2 | 1.6K | 3.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Amplifon’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amplifon**: Measured on the search term “amplifon”. - **Specsavers**: Measured on the search term “specsavers audiology”. - [Amplifon profile](/demand/au/brands/amplifon) - [Specsavers profile](/demand/au/brands/specsavers) - [All hearing clinics in Australia](/demand/au/categories/au-hearing-clinics): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amplifon or Specsavers more popular in search? In September 2026, Amplifon had more branded searches than Specsavers among hearing clinics in Australia. Amplifon had about 14,800 branded searches, while Specsavers had 1,600. Amplifon made up 33.3% of all hearing clinic searches we track, and Specsavers accounted for 3.6%. ## Cite this page Brandwave. "Amplifon vs Specsavers: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amplifon-vs-specsavers This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amplifon-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.