--- title: "American Tourister vs Away: Which is searched more in Australia?" description: "Is American Tourister or Away more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/american-tourister-vs-away" publisher: "Brandwave" --- # American Tourister vs Away: Which is searched more in Australia? Is American Tourister or Away more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Tourister and Away - **Competitive set**: Luggage brands - **Market**: Australia - **Month measured**: Sep 2026 - **American Tourister Share of Search**: 6.7% - **Away Share of Search**: 1.3% ## Is American Tourister or Away more popular in search? - In September 2026, American Tourister had more branded searches than Away among luggage brands in Australia. American Tourister had about 6,600 branded searches, while Away had 1,300. American Tourister made up 6.7% of all luggage brand searches we track, and Away accounted for 1.3%. - American Tourister was ahead of Away in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Tourister’s share of searches among luggage brands in Australia moved from 7.6% to 6.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, Away’s share of searches among luggage brands in Australia moved from 0.94% to 1.3%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Tourister was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Away did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | July | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa - Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa - Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler - Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite - Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia luggage brands in September 2026? - In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%. - In September 2026, Away rose from 11th to 10th among luggage brands in Australia. ## Month by month | Month | American Tourister estimated searches | American Tourister Share of Search | American Tourister rank | Away estimated searches | Away Share of Search | Away rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 7.6% | 5 | 1K | 0.94% | 11 | | Nov 2025 | 14.8K | 9% | 5 | 2.4K | 1.5% | 8 | | Dec 2025 | 9.9K | 8% | 5 | 1.3K | 1.1% | 10 | | Jan 2026 | 9.9K | 8.9% | 5 | 1K | 0.9% | 11 | | Feb 2026 | 6.6K | 6.4% | 5 | 1K | 0.98% | 10 | | Mar 2026 | 6.6K | 6.6% | 5 | 1.3K | 1.3% | 9 | | Apr 2026 | 6.6K | 7.3% | 5 | 1K | 1.1% | 10 | | May 2026 | 6.6K | 6.1% | 5 | 1.3K | 1.2% | 10 | | Jun 2026 | 9.9K | 8.8% | 5 | 1.3K | 1.2% | 11 | | Jul 2026 | 6.6K | 6.4% | 5 | 2.4K | 2.3% | 8 | | Aug 2026 | 8.1K | 7.6% | 5 | 1.3K | 1.2% | 11 | | Sep 2026 | 6.6K | 6.7% | 5 | 1.3K | 1.3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using American Tourister’s and Away’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Tourister**: Measured on the search term “american tourister”. - **Away**: Measured on the search term “away luggage”. - [American Tourister profile](/demand/au/brands/american-tourister) - [Away profile](/demand/au/brands/away) - [All luggage brands in Australia](/demand/au/categories/au-luggage-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Tourister or Away more popular in search? In September 2026, American Tourister had more branded searches than Away among luggage brands in Australia. American Tourister had about 6,600 branded searches, while Away had 1,300. American Tourister made up 6.7% of all luggage brand searches we track, and Away accounted for 1.3%. ## Cite this page Brandwave. "American Tourister vs Away: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/american-tourister-vs-away This page is also available as HTML at https://gobrandwave.com/demand/au/compare/american-tourister-vs-away. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.