--- title: "American Express vs St.George: Which is searched more in Australia?" description: "Is American Express or St.George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/american-express-vs-st-george-bank" publisher: "Brandwave" --- # American Express vs St.George: Which is searched more in Australia? Is American Express or St.George more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and St.George - **Competitive set**: Credit cards - **Market**: Australia - **Month measured**: Sep 2026 - **American Express Share of Search**: 0.59% - **St.George Share of Search**: 50.5% ## Is American Express or St.George more popular in search? - In September 2026, St.George had more branded searches than American Express among credit cards in Australia. St.George had about 376,000 branded searches, while American Express had 4,400. St.George made up 50.5% of all credit card searches we track, and American Express accounted for 0.59%. - St.George was ahead of American Express in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Express’ share of searches among credit cards in Australia moved from 0.79% to 0.59%, and its estimated monthly branded searches moved from 6.6K to 4.4K. - Across the 12 months ending September 2026, St.George’s share of searches among credit cards in Australia moved from 54.4% to 50.5%, and its estimated monthly branded searches moved from 454K to 376K. ## Top credit cards in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Express was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. St.George did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Coles | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | ANZ | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | CommBank | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Westpac | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Latitude | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | NAB | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | St.George | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bankwest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit cards - Asked ChatGPT "What's the best credit card in Australia?": 1. American Express, 2. Coles - Asked ChatGPT "Which credit card should I get with no annual fee?": 1. Coles, 2. American Express - Asked ChatGPT "What's the best rewards credit card in Australia?": 1. American Express - Searched Google, AI Overview "credit card": named none of the brands we track - Searched Google, AI Overview "credit cards australia": 1. ANZ, 2. CommBank, 3. Westpac, 4. Latitude, 5. NAB, 6. American Express Not named in any answer: St.George and Bankwest. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How did search popularity change for Australia credit cards in September 2026? - In September 2026, St.George gained share of searches among credit cards in Australia, from 49.5% to 50.5%. - Estimated monthly branded searches for American Express in Australia fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | St.George estimated searches | St.George Share of Search | St.George rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 0.79% | 9 | 454K | 54.4% | 1 | | Nov 2025 | 5.4K | 0.65% | 9 | 454K | 55.1% | 1 | | Dec 2025 | 5.4K | 0.7% | 9 | 454K | 59.2% | 1 | | Jan 2026 | 6.6K | 0.82% | 9 | 455K | 56.6% | 1 | | Feb 2026 | 5.4K | 0.69% | 9 | 454K | 58% | 1 | | Mar 2026 | 5.4K | 0.64% | 9 | 454K | 54% | 1 | | Apr 2026 | 4.4K | 0.57% | 9 | 454K | 58.6% | 1 | | May 2026 | 4.4K | 0.57% | 9 | 454K | 58.4% | 1 | | Jun 2026 | 4.4K | 0.57% | 9 | 454K | 58.6% | 1 | | Jul 2026 | 4.4K | 0.63% | 9 | 372K | 53.5% | 1 | | Aug 2026 | 5.4K | 0.71% | 9 | 375K | 49.5% | 1 | | Sep 2026 | 4.4K | 0.59% | 9 | 376K | 50.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and St.George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search term “american express australia”. - **St.George**: Measured on the search terms “st george bank” and “st george credit card”, summed into one figure. - [American Express profile](/demand/au/brands/american-express) - [St.George profile](/demand/au/brands/st-george-bank) - [All credit cards in Australia](/demand/au/categories/au-credit-cards): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Express or St.George more popular in search? In September 2026, St.George had more branded searches than American Express among credit cards in Australia. St.George had about 376,000 branded searches, while American Express had 4,400. St.George made up 50.5% of all credit card searches we track, and American Express accounted for 0.59%. ## Cite this page Brandwave. "American Express vs St.George: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/american-express-vs-st-george-bank This page is also available as HTML at https://gobrandwave.com/demand/au/compare/american-express-vs-st-george-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.