---
title: "Amber vs Red Energy: Which is searched more in Australia?"
description: "Is Amber or Red Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/amber-electric-vs-red-energy"
publisher: "Brandwave"
---

# Amber vs Red Energy: Which is searched more in Australia?

Is Amber or Red Energy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amber and Red Energy
- **Competitive set**: Energy retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Amber Share of Search**: 1.8%
- **Red Energy Share of Search**: 10.7%

## Is Amber or Red Energy more popular in search?

- In September 2026, Red Energy had more branded searches than Amber among energy retailers in Australia. Red Energy had about 110,000 branded searches, while Amber had 18,100. Red Energy made up 10.7% of all energy retailer searches we track, and Amber accounted for 1.8%.
- Red Energy was ahead of Amber in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Red Energy’s share of searches among energy retailers in Australia moved from 11.5% to 10.7%, and its estimated monthly branded searches held steady at 110K.

## How did search popularity change for Australia energy retailers in September 2026?

- Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Month by month

| Month | Amber estimated searches | Amber Share of Search | Amber rank | Red Energy estimated searches | Red Energy Share of Search | Red Energy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.8% | 7 | 110K | 11.5% | 4 |
| Nov 2025 | 22.2K | 2.5% | 7 | 90.5K | 10.3% | 4 |
| Dec 2025 | 27.1K | 3.2% | 7 | 90.5K | 10.8% | 4 |
| Jan 2026 | 27.1K | 2.8% | 7 | 110K | 11.2% | 4 |
| Feb 2026 | 27.1K | 2.9% | 7 | 110K | 11.8% | 4 |
| Mar 2026 | 27.1K | 2.6% | 8 | 110K | 10.5% | 4 |
| Apr 2026 | 27.1K | 3% | 8 | 90.5K | 10% | 5 |
| May 2026 | 22.2K | 2.2% | 8 | 110K | 10.8% | 4 |
| Jun 2026 | 22.2K | 2.1% | 8 | 110K | 10.6% | 4 |
| Jul 2026 | 22.2K | 1.8% | 11 | 135K | 11.2% | 4 |
| Aug 2026 | 18.1K | 1.7% | 10 | 110K | 10.6% | 4 |
| Sep 2026 | 18.1K | 1.8% | 10 | 110K | 10.7% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amber’s and Red Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amber**: Measured on the search term “amber electric”.
- **Red Energy**: Measured on the search term “red energy”.

- [Amber profile](/demand/au/brands/amber-electric)
- [Red Energy profile](/demand/au/brands/red-energy)
- [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Amber or Red Energy more popular in search?

In September 2026, Red Energy had more branded searches than Amber among energy retailers in Australia. Red Energy had about 110,000 branded searches, while Amber had 18,100. Red Energy made up 10.7% of all energy retailer searches we track, and Amber accounted for 1.8%.

## Cite this page

Brandwave. "Amber vs Red Energy: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amber-electric-vs-red-energy

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amber-electric-vs-red-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.