---
title: "Amber vs Powershop: Which is searched more in Australia?"
description: "Is Amber or Powershop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/compare/amber-electric-vs-powershop-au"
publisher: "Brandwave"
---

# Amber vs Powershop: Which is searched more in Australia?

Is Amber or Powershop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Energy retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Amber and Powershop
- **Competitive set**: Energy retailers
- **Market**: Australia
- **Month measured**: Sep 2026
- **Amber Share of Search**: 1.8%
- **Powershop Share of Search**: 1.8%

## Is Amber or Powershop more popular in search?

- In September 2026, Amber and Powershop were level in searches among energy retailers in Australia, with an estimated 18.1K branded searches each, at 1.8% of the total each.
- The lead changed hands once in the 12 months ending September 2026: Powershop took it in July 2026.
- Across the 12 months ending September 2026, Amber’s share of searches among energy retailers in Australia moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Powershop’s share of searches among energy retailers in Australia moved from 1.5% to 1.8%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

## How did search popularity change for Australia energy retailers in September 2026?

- Estimated monthly branded searches for Powershop in Australia rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
- Estimated monthly branded searches for Amber in Australia fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Month by month

| Month | Amber estimated searches | Amber Share of Search | Amber rank | Powershop estimated searches | Powershop Share of Search | Powershop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 2.8% | 7 | 14.8K | 1.5% | 11 |
| Nov 2025 | 22.2K | 2.5% | 7 | 14.8K | 1.7% | 11 |
| Dec 2025 | 27.1K | 3.2% | 7 | 12.1K | 1.4% | 11 |
| Jan 2026 | 27.1K | 2.8% | 7 | 14.8K | 1.5% | 11 |
| Feb 2026 | 27.1K | 2.9% | 7 | 14.8K | 1.6% | 11 |
| Mar 2026 | 27.1K | 2.6% | 8 | 18.1K | 1.7% | 11 |
| Apr 2026 | 27.1K | 3% | 8 | 18.1K | 2% | 11 |
| May 2026 | 22.2K | 2.2% | 8 | 18.1K | 1.8% | 11 |
| Jun 2026 | 22.2K | 2.1% | 8 | 18.1K | 1.7% | 12 |
| Jul 2026 | 22.2K | 1.8% | 11 | 27.1K | 2.2% | 9 |
| Aug 2026 | 18.1K | 1.7% | 10 | 18.1K | 1.7% | 12 |
| Sep 2026 | 18.1K | 1.8% | 10 | 18.1K | 1.8% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Amber’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Amber**: Measured on the search term “amber electric”.
- **Powershop**: Measured on the search term “powershop”.

- [Amber profile](/demand/au/brands/amber-electric)
- [Powershop profile](/demand/au/brands/powershop-au)
- [All energy retailers in Australia](/demand/au/categories/au-energy-retailers): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Amber or Powershop more popular in search?

In September 2026, Amber and Powershop were level in searches among energy retailers in Australia, with an estimated 18.1K branded searches each, at 1.8% of the total each.

## Cite this page

Brandwave. "Amber vs Powershop: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amber-electric-vs-powershop-au

This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amber-electric-vs-powershop-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.