--- title: "Amazon Fire TV Stick vs Roku: Which is searched more in Australia?" description: "Is Amazon Fire TV Stick or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amazon-fire-tv-stick-vs-roku" publisher: "Brandwave" --- # Amazon Fire TV Stick vs Roku: Which is searched more in Australia? Is Amazon Fire TV Stick or Roku more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Fire TV Stick and Roku - **Competitive set**: Streaming device brands - **Market**: Australia - **Month measured**: Sep 2026 - **Amazon Fire TV Stick Share of Search**: 9.8% - **Roku Share of Search**: 3.5% ## Is Amazon Fire TV Stick or Roku more popular in search? - In September 2026, Amazon Fire TV Stick had more branded searches than Roku among streaming device brands in Australia. Amazon Fire TV Stick had about 15,000 branded searches, while Roku had 5,400. Amazon Fire TV Stick made up 9.8% of all streaming device brand searches we track, and Roku accounted for 3.5%. - Amazon Fire TV Stick was ahead of Roku in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Fire TV Stick’s share of searches among streaming device brands in Australia moved from 9.4% to 9.8%, and its estimated monthly branded searches moved from 15.7K to 15K. - Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in Australia moved from 3.9% to 3.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amazon Fire TV Stick was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Roku was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazon Fire TV Stick was listed before Roku in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon Fire TV Stick | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Google Chromecast | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nvidia Shield | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hubbl | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Fetch | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Roku | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device should I buy for my TV in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Asked ChatGPT "What are the best TV streaming devices in Australia?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Nvidia Shield, 5. Hubbl, 6. Fetch, 7. Roku - Asked ChatGPT "What's the best streaming stick for an older TV?": 1. Amazon Fire TV Stick, 2. Apple TV 4K - Searched Google, AI Overview "streaming device": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K - Searched Google, AI Overview "media player": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia streaming device brands in September 2026? - In September 2026, Nvidia Shield overtook Roku to rank 6th among streaming device brands in Australia, with 3.5% of the searches. - In September 2026, Amazon Fire TV Stick gained share of searches among streaming device brands in Australia, from 8.8% to 9.8%. - Estimated monthly branded searches for Roku in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Month by month | Month | Amazon Fire TV Stick estimated searches | Amazon Fire TV Stick Share of Search | Amazon Fire TV Stick rank | Roku estimated searches | Roku Share of Search | Roku rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.7K | 9.4% | 4 | 6.6K | 3.9% | 6 | | Nov 2025 | 15.7K | 8.9% | 4 | 6.6K | 3.7% | 6 | | Dec 2025 | 18.4K | 9.9% | 3 | 6.6K | 3.5% | 6 | | Jan 2026 | 15K | 9.2% | 3 | 6.6K | 4% | 6 | | Feb 2026 | 11.8K | 8% | 4 | 5.4K | 3.6% | 6 | | Mar 2026 | 12.3K | 7.3% | 4 | 5.4K | 3.2% | 6 | | Apr 2026 | 12.3K | 7.9% | 4 | 8.1K | 5.2% | 6 | | May 2026 | 14.5K | 8.2% | 5 | 6.6K | 3.7% | 6 | | Jun 2026 | 15K | 6.8% | 4 | 9.9K | 4.5% | 6 | | Jul 2026 | 15.7K | 7.4% | 4 | 6.6K | 3.1% | 7 | | Aug 2026 | 15K | 8.8% | 4 | 5.4K | 3.2% | 6 | | Sep 2026 | 15K | 9.8% | 4 | 5.4K | 3.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Fire TV Stick’s and Roku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Fire TV Stick**: Measured on the search terms “amazon fire stick” and “fire tv stick”, summed into one figure. - **Roku**: Measured on the search term “roku”. - [Amazon Fire TV Stick profile](/demand/au/brands/amazon-fire-tv-stick) - [Roku profile](/demand/au/brands/roku) - [All streaming device brands in Australia](/demand/au/categories/au-streaming-device-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Fire TV Stick or Roku more popular in search? In September 2026, Amazon Fire TV Stick had more branded searches than Roku among streaming device brands in Australia. Amazon Fire TV Stick had about 15,000 branded searches, while Roku had 5,400. Amazon Fire TV Stick made up 9.8% of all streaming device brand searches we track, and Roku accounted for 3.5%. ## Cite this page Brandwave. "Amazon Fire TV Stick vs Roku: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amazon-fire-tv-stick-vs-roku This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amazon-fire-tv-stick-vs-roku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.