--- title: "Amazon Fire Tablet vs Samsung Galaxy Tab: Which is searched more in Australia?" description: "Is Amazon Fire Tablet or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amazon-fire-tablet-vs-samsung-galaxy-tab" publisher: "Brandwave" --- # Amazon Fire Tablet vs Samsung Galaxy Tab: Which is searched more in Australia? Is Amazon Fire Tablet or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Fire Tablet and Samsung Galaxy Tab - **Competitive set**: Tablet brands - **Market**: Australia - **Month measured**: Sep 2026 - **Amazon Fire Tablet Share of Search**: 0.29% - **Samsung Galaxy Tab Share of Search**: 16.2% ## Is Amazon Fire Tablet or Samsung Galaxy Tab more popular in search? - In September 2026, Samsung Galaxy Tab had more branded searches than Amazon Fire Tablet among tablet brands in Australia. Samsung Galaxy Tab had about 48,600 branded searches, while Amazon Fire Tablet had 880. Samsung Galaxy Tab made up 16.2% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 0.29%. - Samsung Galaxy Tab was ahead of Amazon Fire Tablet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon Fire Tablet’s share of searches among tablet brands in Australia moved from 0.31% to 0.29%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in Australia moved from 14% to 16.2%, and its estimated monthly branded searches moved from 39.7K to 48.6K. ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Tab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Amazon Fire Tablet was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung Galaxy Tab was listed before Amazon Fire Tablet in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy Tab | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPad | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo Tab | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Microsoft Surface | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Amazon Fire Tablet | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TCL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "What's the best tablet to buy in Australia?": 1. Apple iPad, 2. Samsung Galaxy Tab - Asked ChatGPT "Which tablet is best for study?": 1. Samsung Galaxy Tab, 2. Apple iPad - Asked ChatGPT "What's the best cheap tablet for kids?": 1. Samsung Galaxy Tab, 2. Lenovo Tab, 3. Amazon Fire Tablet, 4. Apple iPad - Searched Google, AI Overview "tablet": 1. Microsoft Surface, 2. Apple iPad, 3. Lenovo Tab - Searched Google, AI Overview "best tablet": 1. Samsung Galaxy Tab, 2. Apple iPad Not named in any answer: Xiaomi and TCL. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia tablet brands in September 2026? - Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026. - In September 2026, Amazon Fire Tablet fell from 6th to 7th among tablet brands in Australia. ## Month by month | Month | Amazon Fire Tablet estimated searches | Amazon Fire Tablet Share of Search | Amazon Fire Tablet rank | Samsung Galaxy Tab estimated searches | Samsung Galaxy Tab Share of Search | Samsung Galaxy Tab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.31% | 7 | 39.7K | 14% | 2 | | Nov 2025 | 1.3K | 0.31% | 6 | 59.4K | 14.2% | 2 | | Dec 2025 | 1K | 0.29% | 6 | 48.6K | 14.2% | 2 | | Jan 2026 | 880 | 0.31% | 7 | 39.7K | 13.9% | 2 | | Feb 2026 | 880 | 0.37% | 5 | 32.5K | 13.7% | 2 | | Mar 2026 | 880 | 0.32% | 6 | 32.5K | 11.7% | 2 | | Apr 2026 | 880 | 0.38% | 6 | 32.5K | 14% | 2 | | May 2026 | 880 | 0.36% | 6 | 38.5K | 15.7% | 2 | | Jun 2026 | 1K | 0.35% | 6 | 39.7K | 13.8% | 2 | | Jul 2026 | 1K | 0.35% | 5 | 39.7K | 14% | 2 | | Aug 2026 | 880 | 0.3% | 6 | 47.1K | 15.8% | 2 | | Sep 2026 | 880 | 0.29% | 7 | 48.6K | 16.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Fire Tablet’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Fire Tablet**: Measured on the search term “amazon fire tablet”. - **Samsung Galaxy Tab**: Measured on the search terms “samsung galaxy tab” and “samsung tablet”, summed into one figure. - [Amazon Fire Tablet profile](/demand/au/brands/amazon-fire-tablet) - [Samsung Galaxy Tab profile](/demand/au/brands/samsung-galaxy-tab) - [All tablet brands in Australia](/demand/au/categories/au-tablet-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon Fire Tablet or Samsung Galaxy Tab more popular in search? In September 2026, Samsung Galaxy Tab had more branded searches than Amazon Fire Tablet among tablet brands in Australia. Samsung Galaxy Tab had about 48,600 branded searches, while Amazon Fire Tablet had 880. Samsung Galaxy Tab made up 16.2% of all tablet brand searches we track, and Amazon Fire Tablet accounted for 0.29%. ## Cite this page Brandwave. "Amazon Fire Tablet vs Samsung Galaxy Tab: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amazon-fire-tablet-vs-samsung-galaxy-tab This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amazon-fire-tablet-vs-samsung-galaxy-tab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.