--- title: "Amazfit vs Fitbit: Which is searched more in Australia?" description: "Is Amazfit or Fitbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amazfit-vs-fitbit" publisher: "Brandwave" --- # Amazfit vs Fitbit: Which is searched more in Australia? Is Amazfit or Fitbit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch and fitness tracker brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazfit and Fitbit - **Competitive set**: Smartwatch and fitness tracker brands - **Market**: Australia - **Month measured**: Sep 2026 - **Amazfit Share of Search**: 1.1% - **Fitbit Share of Search**: 10% ## Is Amazfit or Fitbit more popular in search? - In September 2026, Fitbit had more branded searches than Amazfit among smartwatch and fitness tracker brands in Australia. Fitbit had about 60,500 branded searches, while Amazfit had 6,600. Fitbit made up 10% of all smartwatch and fitness tracker brand searches we track, and Amazfit accounted for 1.1%. - Fitbit was ahead of Amazfit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazfit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 1.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K. - Across the 12 months ending September 2026, Fitbit’s share of searches among smartwatch and fitness tracker brands in Australia held steady at 10%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amazfit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fitbit was listed before Amazfit in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Watch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung Galaxy Watch | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Fitbit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Amazfit | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Oura | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch and fitness tracker brands - Asked ChatGPT "What's the best smartwatch in Australia?": 1. Apple Watch, 2. Garmin, 3. Samsung Galaxy Watch, 4. Fitbit - Asked ChatGPT "Which fitness tracker should I buy?": 1. Fitbit, 2. Garmin - Asked ChatGPT "Which smartwatch is best for running?": 1. Garmin, 2. Apple Watch - Searched Google, AI Overview "smartwatch": 1. Garmin, 2. Apple Watch, 3. Samsung Galaxy Watch - Searched Google, AI Overview "best smartwatch": 1. Apple Watch, 2. Samsung Galaxy Watch, 3. Garmin, 4. Amazfit Not named in any answer: Oura, WHOOP, COROS, Huawei and Polar. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia smartwatch and fitness tracker brands in September 2026? - In September 2026, Fitbit gained share of searches among smartwatch and fitness tracker brands in Australia, from 9% to 10%. - Estimated monthly branded searches for Amazfit in Australia rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | Amazfit estimated searches | Amazfit Share of Search | Amazfit rank | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 1.1% | 7 | 49.5K | 10% | 4 | | Nov 2025 | 6.6K | 0.89% | 7 | 60.5K | 8.2% | 4 | | Dec 2025 | 6.6K | 0.87% | 7 | 60.5K | 8% | 4 | | Jan 2026 | 8.1K | 1.4% | 7 | 60.5K | 10.2% | 4 | | Feb 2026 | 5.4K | 1.2% | 7 | 40.5K | 9% | 4 | | Mar 2026 | 5.4K | 1.2% | 7 | 40.5K | 8.6% | 4 | | Apr 2026 | 6.6K | 1.3% | 7 | 40.5K | 8.3% | 4 | | May 2026 | 6.6K | 1.3% | 7 | 60.5K | 11.7% | 4 | | Jun 2026 | 6.6K | 1.2% | 7 | 60.5K | 11.3% | 4 | | Jul 2026 | 6.6K | 1.2% | 7 | 49.5K | 9.3% | 4 | | Aug 2026 | 6.6K | 0.98% | 7 | 60.5K | 9% | 4 | | Sep 2026 | 6.6K | 1.1% | 7 | 60.5K | 10% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazfit’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazfit**: Measured on the search term “amazfit”. - **Fitbit**: Measured on the search term “fitbit”. - [Amazfit profile](/demand/au/brands/amazfit) - [Fitbit profile](/demand/au/brands/fitbit) - [All smartwatch and fitness tracker brands in Australia](/demand/au/categories/au-smartwatch-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazfit or Fitbit more popular in search? In September 2026, Fitbit had more branded searches than Amazfit among smartwatch and fitness tracker brands in Australia. Fitbit had about 60,500 branded searches, while Amazfit had 6,600. Fitbit made up 10% of all smartwatch and fitness tracker brand searches we track, and Amazfit accounted for 1.1%. ## Cite this page Brandwave. "Amazfit vs Fitbit: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amazfit-vs-fitbit This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amazfit-vs-fitbit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.