--- title: "Amart Sports vs JD Sports: Which is searched more in Australia?" description: "Is Amart Sports or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amart-sports-vs-jd-sports" publisher: "Brandwave" --- # Amart Sports vs JD Sports: Which is searched more in Australia? Is Amart Sports or JD Sports more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amart Sports and JD Sports - **Competitive set**: Sports retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Amart Sports Share of Search**: 0.25% - **JD Sports Share of Search**: 39.1% ## Is Amart Sports or JD Sports more popular in search? - In September 2026, JD Sports had more branded searches than Amart Sports among sports retailers in Australia. JD Sports had about 368,000 branded searches, while Amart Sports had 2,400. JD Sports made up 39.1% of all sports retailer searches we track, and Amart Sports accounted for 0.25%. - JD Sports was ahead of Amart Sports in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amart Sports’ share of searches among sports retailers in Australia moved from 0.35% to 0.25%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 12 months ending September 2026, JD Sports’ share of searches among sports retailers in Australia moved from 43.3% to 39.1%, and its estimated monthly branded searches moved from 450K to 368K. ## Top sports retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Amart Sports nor JD Sports showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Decathlon | 1st | 3 of 3 | 3 of 3 | | Rebel | 2nd | 3 of 3 | 3 of 3 | | Intersport | 3rd | 1 of 3 | 1 of 3 | | JD Sports | Not ranked | 0 of 3 | 0 of 3 | | Amart Sports | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sports retailers - Asked ChatGPT "What's the best sports store in Australia?": 1. Rebel, 2. Decathlon, 3. Intersport - Asked ChatGPT "Where's the best place to buy sports gear in Australia?": 1. Decathlon, 2. Rebel - Asked ChatGPT "Which sporting goods retailer has the best prices in Australia?": 1. Decathlon, 2. Rebel Not named in any answer: JD Sports and Amart Sports. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How did search popularity change for Australia sports retailers in September 2026? - In September 2026, Rebel overtook JD Sports to become the leader among sports retailers in Australia, with 47.8% of the searches. - In September 2026, JD Sports lost share of searches among sports retailers in Australia, from 44% to 39.1%. - Estimated monthly branded searches for Amart Sports in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | Amart Sports estimated searches | Amart Sports Share of Search | Amart Sports rank | JD Sports estimated searches | JD Sports Share of Search | JD Sports rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 0.35% | 5 | 450K | 43.3% | 1 | | Nov 2025 | 4.4K | 0.32% | 5 | 673K | 48.9% | 1 | | Dec 2025 | 5.4K | 0.35% | 5 | 673K | 43.9% | 1 | | Jan 2026 | 3.6K | 0.31% | 5 | 450K | 38.5% | 2 | | Feb 2026 | 2.9K | 0.33% | 5 | 301K | 33.9% | 2 | | Mar 2026 | 2.9K | 0.28% | 5 | 450K | 42.8% | 1 | | Apr 2026 | 2.9K | 0.25% | 5 | 550K | 47.8% | 1 | | May 2026 | 2.9K | 0.28% | 5 | 450K | 43.4% | 1 | | Jun 2026 | 2.9K | 0.24% | 5 | 550K | 44.9% | 1 | | Jul 2026 | 2.4K | 0.21% | 5 | 550K | 49% | 1 | | Aug 2026 | 2.4K | 0.23% | 5 | 450K | 44% | 1 | | Sep 2026 | 2.4K | 0.25% | 5 | 368K | 39.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Amart Sports’ and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amart Sports**: Measured on the search term “amart sports”. - **JD Sports**: Measured on the search term “jd sports”. - [Amart Sports profile](/demand/au/brands/amart-sports) - [JD Sports profile](/demand/au/brands/jd-sports) - [All sports retailers in Australia](/demand/au/categories/au-sports-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amart Sports or JD Sports more popular in search? In September 2026, JD Sports had more branded searches than Amart Sports among sports retailers in Australia. JD Sports had about 368,000 branded searches, while Amart Sports had 2,400. JD Sports made up 39.1% of all sports retailer searches we track, and Amart Sports accounted for 0.25%. ## Cite this page Brandwave. "Amart Sports vs JD Sports: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amart-sports-vs-jd-sports This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amart-sports-vs-jd-sports. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.