--- title: "Amart Furniture vs Nick Scali: Which is searched more in Australia?" description: "Is Amart Furniture or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amart-furniture-vs-nick-scali" publisher: "Brandwave" --- # Amart Furniture vs Nick Scali: Which is searched more in Australia? Is Amart Furniture or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amart Furniture and Nick Scali - **Competitive set**: Furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Amart Furniture Share of Search**: 10.5% - **Nick Scali Share of Search**: 3.5% ## Is Amart Furniture or Nick Scali more popular in search? - In September 2026, Amart Furniture had more branded searches than Nick Scali among furniture retailers in Australia. Amart Furniture had about 275,000 branded searches, while Nick Scali had 90,500. Amart Furniture made up 10.5% of all furniture retailer searches we track, and Nick Scali accounted for 3.5%. - Amart Furniture was ahead of Nick Scali in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amart Furniture’s share of searches among furniture retailers in Australia held steady at 10.5%, and its estimated monthly branded searches moved from 336K to 275K. - Across the 12 months ending September 2026, Nick Scali’s share of searches among furniture retailers in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nick Scali was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amart Furniture was listed before Nick Scali in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | IKEA | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Castlery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Mocka | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Koala | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Fantastic Furniture | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Nick Scali | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Brosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture store should I buy a sofa from in Australia?": 1. Koala, 2. King Living, 3. IKEA - Asked ChatGPT "What are the best furniture retailers in Australia?": 1. IKEA, 2. King Living, 3. Temple & Webster, 4. Nick Scali, 5. Amart Furniture, 6. Koala, 7. Fantastic Furniture - Asked ChatGPT "What's the best online furniture store in Australia for good quality at a fair price?": 1. Temple & Webster, 2. Castlery, 3. Mocka, 4. Amart Furniture - Searched Google, AI Overview "online furniture stores": 1. Temple & Webster, 2. Mocka, 3. Castlery, 4. IKEA, 5. Amart Furniture - Searched Google, AI Overview "furniture": 1. Fantastic Furniture, 2. Amart Furniture Not named in any answer: Brosa. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How did search popularity change for Australia furniture retailers in September 2026? - In September 2026, Amart Furniture gained share of searches among furniture retailers in Australia, from 9.4% to 10.5%. - Estimated monthly branded searches for Nick Scali in Australia fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Amart Furniture estimated searches | Amart Furniture Share of Search | Amart Furniture rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 336K | 10.5% | 4 | 110K | 3.4% | 5 | | Nov 2025 | 411K | 10.6% | 4 | 135K | 3.5% | 5 | | Dec 2025 | 366K | 10.4% | 4 | 90.5K | 2.6% | 5 | | Jan 2026 | 366K | 9.2% | 4 | 135K | 3.4% | 5 | | Feb 2026 | 245K | 8.6% | 4 | 74K | 2.6% | 5 | | Mar 2026 | 275K | 9.5% | 4 | 90.5K | 3.1% | 5 | | Apr 2026 | 275K | 8.5% | 4 | 90.5K | 2.8% | 5 | | May 2026 | 275K | 9.5% | 4 | 90.5K | 3.1% | 5 | | Jun 2026 | 336K | 10.4% | 4 | 135K | 4.2% | 5 | | Jul 2026 | 311K | 10.6% | 4 | 90.5K | 3.1% | 5 | | Aug 2026 | 275K | 9.4% | 4 | 110K | 3.8% | 5 | | Sep 2026 | 275K | 10.5% | 4 | 90.5K | 3.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Amart Furniture’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amart Furniture**: Measured on the search terms “amart” and “amart furniture”, summed into one figure. - **Nick Scali**: Measured on the search term “nick scali”. - [Amart Furniture profile](/demand/au/brands/amart-furniture) - [Nick Scali profile](/demand/au/brands/nick-scali) - [All furniture retailers in Australia](/demand/au/categories/au-furniture-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amart Furniture or Nick Scali more popular in search? In September 2026, Amart Furniture had more branded searches than Nick Scali among furniture retailers in Australia. Amart Furniture had about 275,000 branded searches, while Nick Scali had 90,500. Amart Furniture made up 10.5% of all furniture retailer searches we track, and Nick Scali accounted for 3.5%. ## Cite this page Brandwave. "Amart Furniture vs Nick Scali: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amart-furniture-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amart-furniture-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.