--- title: "Amart Furniture vs Kmart: Which is searched more in Australia?" description: "Is Amart Furniture or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/amart-furniture-vs-kmart-australia" publisher: "Brandwave" --- # Amart Furniture vs Kmart: Which is searched more in Australia? Is Amart Furniture or Kmart more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture retailers set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amart Furniture and Kmart - **Competitive set**: Outdoor furniture retailers - **Market**: Australia - **Month measured**: Sep 2026 - **Amart Furniture Share of Search**: 9.4% - **Kmart Share of Search**: 9.4% ## Is Amart Furniture or Kmart more popular in search? - In September 2026, Amart Furniture and Kmart were level in searches among outdoor furniture retailers in Australia, with an estimated 9.9K branded searches each, at 9.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Kmart took it in July 2026. - Across the 12 months ending September 2026, Amart Furniture’s share of searches among outdoor furniture retailers in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, Kmart’s share of searches among outdoor furniture retailers in Australia moved from 9.6% to 9.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## Top outdoor furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Amart Furniture was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kmart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amart Furniture and Kmart were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 0 of 3 | 2 of 2 | 2 of 5 | | Bunnings | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Fantastic Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Freedom | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Early Settler | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eco Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Big W | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cosh Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domayne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barbeques Galore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture retailers - Asked ChatGPT "Where's the best place to buy outdoor furniture in Australia?": 1. Amart Furniture - Asked ChatGPT "Which outdoor furniture holds up best in the Australian sun?": 1. Bunnings - Asked ChatGPT "What's a good store for an affordable outdoor dining setting in Australia?": 1. Bunnings, 2. Fantastic Furniture, 3. Kmart - Searched Google, AI Overview "outdoor furniture": 1. Temple & Webster, 2. Freedom, 3. Fantastic Furniture - Searched Google, AI Overview "outdoor furniture sale": 1. Amart Furniture, 2. Early Settler, 3. Temple & Webster Not named in any answer: Harvey Norman, Eco Outdoor, Big W, Cosh Living, Domayne and Barbeques Galore. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How did search popularity change for Australia outdoor furniture retailers in September 2026? - In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches. - In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches. ## Month by month | Month | Amart Furniture estimated searches | Amart Furniture Share of Search | Amart Furniture rank | Kmart estimated searches | Kmart Share of Search | Kmart rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 9.6% | 3 | 12.1K | 9.6% | 5 | | Nov 2025 | 14.8K | 11.8% | 2 | 8.1K | 6.4% | 6 | | Dec 2025 | 12.1K | 10.2% | 2 | 8.1K | 6.8% | 5 | | Jan 2026 | 8.1K | 9.5% | 3 | 6.6K | 7.8% | 6 | | Feb 2026 | 5.4K | 8.2% | 4 | 4.4K | 6.7% | 5 | | Mar 2026 | 5.4K | 8.1% | 4 | 4.4K | 6.6% | 5 | | Apr 2026 | 5.4K | 8.6% | 4 | 4.4K | 7% | 6 | | May 2026 | 4.4K | 8.8% | 4 | 3.6K | 7.2% | 6 | | Jun 2026 | 4.4K | 8.3% | 4 | 4.4K | 8.3% | 5 | | Jul 2026 | 4.4K | 7.9% | 5 | 5.4K | 9.8% | 4 | | Aug 2026 | 6.6K | 8.9% | 4 | 6.6K | 8.9% | 5 | | Sep 2026 | 9.9K | 9.4% | 3 | 9.9K | 9.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amart Furniture’s and Kmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amart Furniture**: Measured on the search term “amart outdoor furniture”. - **Kmart**: Measured on the search term “kmart outdoor furniture”. - [Amart Furniture profile](/demand/au/brands/amart-furniture) - [Kmart profile](/demand/au/brands/kmart-australia) - [All outdoor furniture retailers in Australia](/demand/au/categories/au-outdoor-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amart Furniture or Kmart more popular in search? In September 2026, Amart Furniture and Kmart were level in searches among outdoor furniture retailers in Australia, with an estimated 9.9K branded searches each, at 9.4% of the total each. ## Cite this page Brandwave. "Amart Furniture vs Kmart: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/amart-furniture-vs-kmart-australia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/amart-furniture-vs-kmart-australia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.