--- title: "Altra vs Columbia: Which is searched more in Australia?" description: "Is Altra or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/compare/altra-vs-columbia" publisher: "Brandwave" --- # Altra vs Columbia: Which is searched more in Australia? Is Altra or Columbia more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boot brands set in Australia. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and Columbia - **Competitive set**: Hiking boot brands - **Market**: Australia - **Month measured**: Sep 2026 - **Altra Share of Search**: 3.4% - **Columbia Share of Search**: 5.8% ## Is Altra or Columbia more popular in search? - In September 2026, Columbia had more branded searches than Altra among hiking boot brands in Australia. Columbia had about 1,000 branded searches, while Altra had 590. Columbia made up 5.8% of all hiking boot brand searches we track, and Altra accounted for 3.4%. - Columbia was ahead of Altra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among hiking boot brands in Australia moved from 2.7% to 3.4%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Columbia’s share of searches among hiking boot brands in Australia moved from 6.1% to 5.8%, and its estimated monthly branded searches moved from 880 to 1K. ## Top hiking boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Columbia was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Altra did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Salomon | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | LOWA | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | La Sportiva | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | SCARPA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | KEEN | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kathmandu | 7th | 0 of 3 | 1 of 1 | 1 of 4 | | HOKA | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Columbia | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Altra | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Oboz | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Meindl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hiking boot brands - Asked ChatGPT "Which hiking boots should I buy in Australia?": 1. Merrell, 2. La Sportiva, 3. SCARPA - Asked ChatGPT "What are the best hiking boot brands?": 1. Salomon, 2. Merrell, 3. LOWA, 4. SCARPA, 5. La Sportiva, 6. KEEN, 7. Columbia - Asked ChatGPT "What are the best waterproof hiking boots?": 1. Salomon, 2. LOWA, 3. Merrell, 4. KEEN, 5. HOKA - Searched Google, AI Overview "walking boots": 1. Merrell, 2. Salomon, 3. Kathmandu Not named in any answer: Altra, Oboz and Meindl. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How did search popularity change for Australia hiking boot brands in September 2026? - In September 2026, HOKA overtook Columbia and LOWA to rank 5th among hiking boot brands in Australia, with 7.4% of the searches. - In September 2026, Columbia lost share of searches among hiking boot brands in Australia, from 8.2% to 5.8%. - Estimated monthly branded searches for Altra in Australia rose 51.3% over 12 measured months, from 390 to 590 in September 2026. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | Columbia estimated searches | Columbia Share of Search | Columbia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 2.7% | 11 | 880 | 6.1% | 7 | | Nov 2025 | 390 | 2.4% | 11 | 880 | 5.3% | 8 | | Dec 2025 | 390 | 2.9% | 10 | 720 | 5.3% | 8 | | Jan 2026 | 480 | 3% | 9 | 880 | 5.6% | 7 | | Feb 2026 | 480 | 3.6% | 9 | 720 | 5.3% | 8 | | Mar 2026 | 480 | 2.6% | 10 | 880 | 4.8% | 8 | | Apr 2026 | 590 | 3.1% | 9 | 1.3K | 6.7% | 5 | | May 2026 | 880 | 3.7% | 9 | 1.3K | 5.4% | 7 | | Jun 2026 | 720 | 3.2% | 9 | 1.6K | 7% | 5 | | Jul 2026 | 720 | 3.1% | 9 | 1.6K | 6.9% | 6 | | Aug 2026 | 720 | 3.1% | 9 | 1.9K | 8.2% | 5 | | Sep 2026 | 590 | 3.4% | 9 | 1K | 5.8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra hiking boots”. - **Columbia**: Measured on the search term “columbia hiking boots”. - [Altra profile](/demand/au/brands/altra) - [Columbia profile](/demand/au/brands/columbia) - [All hiking boot brands in Australia](/demand/au/categories/au-hiking-boot-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or Columbia more popular in search? In September 2026, Columbia had more branded searches than Altra among hiking boot brands in Australia. Columbia had about 1,000 branded searches, while Altra had 590. Columbia made up 5.8% of all hiking boot brand searches we track, and Altra accounted for 3.4%. ## Cite this page Brandwave. "Altra vs Columbia: Which is searched more in Australia?". https://gobrandwave.com/demand/au/compare/altra-vs-columbia This page is also available as HTML at https://gobrandwave.com/demand/au/compare/altra-vs-columbia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.